Kumar, Dudyala Anil; Ravi, V. - In: International Journal of Data Analysis Techniques and … 1 (2008) 1, pp. 4-28
with 93% loyal and 7% churned customers, we employed (1) undersampling, (2) oversampling, (3) a combination of … undersampling and oversampling and (4) the Synthetic Minority Oversampling Technique (SMOTE) for balancing it. Furthermore, tenfold … combination of undersampling and oversampling improved the sensitivity and overall accuracy in majority voting. In addition, the …