Solodoha, Eliran - In: Administrative Sciences : open access journal 14 (2024) 12, pp. 1-13
of updates and campaign success. By integrating signal theory and the notion of information overload, this study posits a … curved, inverted U-shaped relationship between the number of updates and campaign success. Empirical evidence to support this … is to provide insights into the intricate dynamics that influence how the number of updates impacts the results of …