Abdallah, Ammar; Ahmad, Alaeddin Mohammad Khalaf; Said, … - In: Journal of open innovation : technology, market, and … 11 (2025) 2, pp. 1-22
Digital analytics literature has received increasing research attention regarding website cookies owing to the implementation of the General Data Protection Regulation (GDPR) and its role in online privacy decisions and data collection. However, there is still a gap in the literature about...