Search Results - subject:"user engagement"

Toxic Content and User Engagement on Social Media: Evidence from a Field Experiment

Beknazar-Yuzbashev, George; Jiménez-Durán, Rafael; … - 2025

Most social media users have encountered harassment online, but there is scarce evidence of how this type of toxic content impacts engagement. In a pre-registered browser extension field experiment, we randomly hid toxic content for six weeks on Facebook, Twitter, and YouTube. Lowering exposure...

Persistent link: https://www.econbiz.de/10015339410

Driving mobile app user engagement through gamification

Paschmann, Jens Wilhelm; Bruno, Hernan A.; Heerde, … - 2025

Persistent link: https://www.econbiz.de/10015374350

Toxic content and user engagement on social media : evidence from a field experiment

Beknazar-Yuzbashev, George; Jiménez Durán, Rafael; … - 2025 - This draft: January 19, 2025

Persistent link: https://www.econbiz.de/10015191566

Gender representations and user engagement in social media posts of companies : dream crazier or keep walking?

Dhanesh, Ganga S.; Marschlich, Sarah - In: Business horizons 68 (2025) 3, pp. 301-318

Persistent link: https://www.econbiz.de/10015427597

Co-creating innovations with users : a systematic literature review and future research agenda for project management

Sońta-Drączkowska, Ewa; Cichosz, Marzenna; Klimas, … - In: European management journal 43 (2025) 2, pp. 321-339

Persistent link: https://www.econbiz.de/10015431809

Breaking The Ice: Can Initially Active Peers Improve Platform Engagement And Persistence?

Friess, Svenja; Rosendahl Huber, Laura - 2024

Persistent link: https://www.econbiz.de/10015056657

Informative or affective? : exploring the effects of streamers’ topic types on user engagement in live streaming commerce

Luo, Lijuan; Xu, Meiling; Zheng, Yujie - In: Journal of retailing and consumer services 79 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10015095373

Improving the prediction of social media engagement in universities by utilizing feature selection in machine learning

Keco, Dino; Obucic, Engin; Poturak, Mersid - 2024

Persistent link: https://www.econbiz.de/10014491886

A data-driven approach to improve online consumer subscriptions by combining data visualization and machine learning methods

Fernandes, Elizabeth; Moro, Sérgio; Cortez, Paulo - In: International journal of consumer studies 48 (2024) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10014531625

Social media users' engagement : applying network effect theory in participatory platform business in moderating knowledge management decision

Aamir, Syed Muhammad; Sikandar, Syed Muhammad; … - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-10

Social media user engagement is a network effective in achieving a variety of goals linked to stakeholder networks (SN … strategies. The study reveals that User Engagement (UE) is directly significant to SN but not WOMR, with numerous SM-APP signals …) and Word-of-Mouth Referral (WOMR). Achieving the results requires network effect theory (NET), which revolves around user …

Persistent link: https://www.econbiz.de/10014518932

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