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  • Search: subject:"user generated content"
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Year of publication
Subject
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Social Web 430 Social web 430 user-generated content 268 Customer integration 241 Kundenintegration 241 Internet marketing 222 Online-Marketing 220 Consumer behaviour 199 Konsumentenverhalten 198 User-generated content 192 Viral marketing 177 Virales Marketing 177 Web 2.0 technologies 132 Web 2.0-Technologien 132 Online retailing 89 Online-Handel 89 Brand image 79 Markenimage 79 Beziehungsmarketing 67 Relationship marketing 67 Brand management 62 social media 61 Markenführung 60 Social media 58 Holiday behaviour 48 Urlaubsverhalten 48 E-commerce 46 Electronic Commerce 46 Tourism 44 Brand 42 Markenartikel 42 Content Management 41 Content management 41 Digital platform 41 Digitale Plattform 41 Kundenzufriedenheit 36 user generated content 36 Tourismus 35 Customer satisfaction 34 Soziales Netzwerk 34
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Online availability
All
Undetermined 412 Free 142 CC license 10
Type of publication
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Article 555 Book / Working Paper 95 Other 3
Type of publication (narrower categories)
All
Article in journal 440 Aufsatz in Zeitschrift 440 research-article 40 Working Paper 37 Graue Literatur 26 Non-commercial literature 26 Arbeitspapier 21 Article 14 Hochschulschrift 12 Thesis 12 Aufsatz im Buch 7 Book section 7 review 7 Conference Paper 3 Conference paper 3 Dissertation u.a. Prüfungsschriften 3 Konferenzbeitrag 3 Aufsatzsammlung 2 Collection of articles of several authors 2 Collection of articles written by one author 2 Research Report 2 Sammelwerk 2 Sammlung 2 Book Part 1 Congress Report 1 Handbook 1 Handbuch 1 Interview 1 Konferenzschrift 1 conceptual-paper 1 review-article 1
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Language
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English 586 Undetermined 50 German 15 Polish 2
Author
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Slivko, Olga 18 Kummer, Michael E. 13 Kerkhof, Anna 10 Ghose, Anindya 7 Klimczuk, Andrzej 7 Goldenberg, Jacob 6 Hinnosaar, Marit 6 Hinnosaar, Toomas 6 Kannan, P. K. 6 Arnhold, Ulrike 5 Giorgidze, George 5 Girard, Yann 5 Halatchliyski, Iassen 5 Handke, Christian 5 Hofstetter, Reto 5 Kwok, Linchi 5 Mattes, Anselm 5 Saam, Marianne 5 Saura, José Ramón 5 Shapira, Daniel 5 Tan, Yong 5 Tellis, Gerard J. 5 Xie, Karen L. 5 Dennhardt, Severin 4 Hu, Feng 4 Ipeirotis, Panagiotis G. 4 Lanz, Andreas U. 4 Law, Rob 4 Münster, Johannes 4 Netzer, Oded 4 Ozuem, Wilson 4 Qiu, Liangfei 4 Ranfagni, Silvia 4 Schoenmueller, Verena 4 Schweidel, David A. 4 Seiler, Stephan 4 Stahl, Florian 4 Tirunillai, Seshadri 4 Willis, Michelle 4 Zhang, Michael 4
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 5 NET Institute 3 Zentrum für Europäische Wirtschaftsforschung (ZEW) 3 Centre for Economic Performance, LSE 2 London School of Economics (LSE) 2 Fachbereich für Wirtschaftswissenschaften, Universität Paderborn 1 International Conference on Tourism and Information and Communication Technology <14., 2023, Málaga> 1 International Telecommunications Society (ITS) 1 Universität Mannheim 1
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Published in...
All
Information systems research : ISR 24 Marketing science 23 Management science : journal of the Institute for Operations Research and the Management Sciences 16 Journal of marketing research 14 Tourism management : research, policies, practice 13 Journal of business research : JBR 12 ZEW Discussion Papers 11 Journal of marketing 10 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 9 Journal of management information systems : JMIS 9 Journal of travel and tourism marketing 9 International journal of hospitality management 8 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 8 Marketing Science 8 International journal of contemporary hospitality management 7 Journal of electronic commerce research : JECR 7 Journal of hospitality marketing & management 7 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 6 Journal of Hospitality and Tourism Technology 6 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 6 Journal of retailing and consumer services 6 ZEW discussion papers 6 CESifo Working Paper 5 CESifo working papers 5 Journal of hospitality and tourism insights 5 Journal of marketing communications 5 MPRA Paper 5 Online Information Review 5 Technological forecasting & social change : an international journal 5 The journal of product & brand management 5 Industrial marketing management : the international journal for industrial and high-tech firms 4 International journal of advertising : the review of marketing communications 4 International journal of consumer studies 4 International journal of technology marketing : IJTMkt 4 Internet Policy Review 4 Journal of Product & Brand Management 4 Journal of destination marketing & management 4 Journal of promotion management : innovations in planning and applied research 4 Journal of the Academy of Marketing Science 4 Journal of vacation marketing 4
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Source
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ECONIS (ZBW) 491 Other ZBW resources 54 RePEc 50 EconStor 36 BASE 12 USB Cologne (EcoSocSci) 10
Showing 61 - 70 of 653
Cover Image
(How) does user-generated content impact content generated by professionals? : evidence from local news
Sen, Ananya; Grad, Tom; Ferreira, Pedro; Claussen, Jörg - In: Management science : journal of the Institute for … 70 (2024) 9, pp. 6045-6068
Persistent link: https://www.econbiz.de/10015138018
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Brand heritage on Twitter : a text-mining stereotype content perspective
Mähnert, Lydia; Meyer, Caroline; Orth, Ulrich R.; … - In: The journal of product & brand management 33 (2024) 3, pp. 370-384
Persistent link: https://www.econbiz.de/10015164676
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How do different types of user-generated content attract travelers? : taking story and review on airbnb as the example
Li, Sihan; Li, Yongli; Liu, Chao; Fan, Ningyuan - In: Journal of travel research : a quarterly publication of … 63 (2024) 2, pp. 371-387
Persistent link: https://www.econbiz.de/10014582242
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Attendees' experiences of anime conventions in the United States : a netnography study
Liu, Tianjian; Liu, Sijun; Lee, Yee Ming - In: International journal of event and festival management 15 (2024) 3, pp. 394-415
Persistent link: https://www.econbiz.de/10015065387
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Authenticity in TikTok : how content creator popularity and brand size influence consumer engagement with sponsored user-generated content
Walsh, Darlene; Kliamenakis, Argiro; Laroche, Michel; … - In: Psychology & marketing 41 (2024) 11, pp. 2645-2656
Persistent link: https://www.econbiz.de/10015133875
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The influence of taboo level on emotional versus rational user-generated messages
Gebreselassie, Andinet Worku; Bougie, Roger - In: International review on public and non-profit marketing 21 (2024) 4, pp. 999-1025
Persistent link: https://www.econbiz.de/10015187349
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The impact of destination-brand social media content on consumer online brand-related activities (COBRAs)
Grosso, Fernando Oscar; Rodriguez-Molina, Miguel Ángel; … - In: Tourism Management Perspectives 51 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015077152
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What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar; Elsharnouby, Tamer H. - In: Journal of promotion management : innovations in … 30 (2024) 1, pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
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Evaluation of passengers' expectations and satisfaction in the airline industry : an empirical performance analysis of online reviews
Dike, Somtochukwu Emmanuel; Davis, Zachary; Abrahams, Alan - In: Benchmarking : an international journal 31 (2024) 2, pp. 611-639
Persistent link: https://www.econbiz.de/10014503126
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Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila; Korschun, Daniel - In: The journal of brand management : an international journal 31 (2024) 2, pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
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