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Search: subject:"user generated content"
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Social Web
430
Social web
430
user-generated content
268
Customer integration
241
Kundenintegration
241
Internet marketing
222
Online-Marketing
220
Consumer behaviour
199
Konsumentenverhalten
198
User-generated content
192
Viral marketing
177
Virales Marketing
177
Web 2.0 technologies
132
Web 2.0-Technologien
132
Online retailing
89
Online-Handel
89
Brand image
79
Markenimage
79
Beziehungsmarketing
67
Relationship marketing
67
Brand management
62
social media
61
Markenführung
60
Social media
58
Holiday behaviour
48
Urlaubsverhalten
48
E-commerce
46
Electronic Commerce
46
Tourism
44
Brand
42
Markenartikel
42
Content Management
41
Content management
41
Digital platform
41
Digitale Plattform
41
Kundenzufriedenheit
36
user generated content
36
Tourismus
35
Customer satisfaction
34
Soziales Netzwerk
34
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Undetermined
412
Free
142
CC license
10
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555
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95
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3
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440
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research-article
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26
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21
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14
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12
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English
586
Undetermined
50
German
15
Polish
2
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Slivko, Olga
18
Kummer, Michael E.
13
Kerkhof, Anna
10
Ghose, Anindya
7
Klimczuk, Andrzej
7
Goldenberg, Jacob
6
Hinnosaar, Marit
6
Hinnosaar, Toomas
6
Kannan, P. K.
6
Arnhold, Ulrike
5
Giorgidze, George
5
Girard, Yann
5
Halatchliyski, Iassen
5
Handke, Christian
5
Hofstetter, Reto
5
Kwok, Linchi
5
Mattes, Anselm
5
Saam, Marianne
5
Saura, José Ramón
5
Shapira, Daniel
5
Tan, Yong
5
Tellis, Gerard J.
5
Xie, Karen L.
5
Dennhardt, Severin
4
Hu, Feng
4
Ipeirotis, Panagiotis G.
4
Lanz, Andreas U.
4
Law, Rob
4
Münster, Johannes
4
Netzer, Oded
4
Ozuem, Wilson
4
Qiu, Liangfei
4
Ranfagni, Silvia
4
Schoenmueller, Verena
4
Schweidel, David A.
4
Seiler, Stephan
4
Stahl, Florian
4
Tirunillai, Seshadri
4
Willis, Michelle
4
Zhang, Michael
4
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
NET Institute
3
Zentrum für Europäische Wirtschaftsforschung (ZEW)
3
Centre for Economic Performance, LSE
2
London School of Economics (LSE)
2
Fachbereich für Wirtschaftswissenschaften, Universität Paderborn
1
International Conference on Tourism and Information and Communication Technology <14., 2023, Málaga>
1
International Telecommunications Society (ITS)
1
Universität Mannheim
1
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Information systems research : ISR
24
Marketing science
23
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of marketing research
14
Tourism management : research, policies, practice
13
Journal of business research : JBR
12
ZEW Discussion Papers
11
Journal of marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of management information systems : JMIS
9
Journal of travel and tourism marketing
9
International journal of hospitality management
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Marketing Science
8
International journal of contemporary hospitality management
7
Journal of electronic commerce research : JECR
7
Journal of hospitality marketing & management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of Hospitality and Tourism Technology
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of retailing and consumer services
6
ZEW discussion papers
6
CESifo Working Paper
5
CESifo working papers
5
Journal of hospitality and tourism insights
5
Journal of marketing communications
5
MPRA Paper
5
Online Information Review
5
Technological forecasting & social change : an international journal
5
The journal of product & brand management
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
International journal of technology marketing : IJTMkt
4
Internet Policy Review
4
Journal of Product & Brand Management
4
Journal of destination marketing & management
4
Journal of promotion management : innovations in planning and applied research
4
Journal of the Academy of Marketing Science
4
Journal of vacation marketing
4
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Source
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ECONIS (ZBW)
491
Other ZBW resources
54
RePEc
50
EconStor
36
BASE
12
USB Cologne (EcoSocSci)
10
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653
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61
(How) does
user-generated
content
impact content generated by professionals? : evidence from local news
Sen, Ananya
;
Grad, Tom
;
Ferreira, Pedro
;
Claussen, Jörg
- In:
Management science : journal of the Institute for …
70
(
2024
)
9
,
pp. 6045-6068
Persistent link: https://www.econbiz.de/10015138018
Saved in:
62
Brand heritage on Twitter : a text-mining stereotype content perspective
Mähnert, Lydia
;
Meyer, Caroline
;
Orth, Ulrich R.
; …
- In:
The journal of product & brand management
33
(
2024
)
3
,
pp. 370-384
Persistent link: https://www.econbiz.de/10015164676
Saved in:
63
How do different types of
user-generated
content
attract travelers? : taking story and review on airbnb as the example
Li, Sihan
;
Li, Yongli
;
Liu, Chao
;
Fan, Ningyuan
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 371-387
Persistent link: https://www.econbiz.de/10014582242
Saved in:
64
Attendees' experiences of anime conventions in the United States : a netnography study
Liu, Tianjian
;
Liu, Sijun
;
Lee, Yee Ming
- In:
International journal of event and festival management
15
(
2024
)
3
,
pp. 394-415
Persistent link: https://www.econbiz.de/10015065387
Saved in:
65
Authenticity in TikTok : how content creator popularity and brand size influence consumer engagement with sponsored
user-generated
content
Walsh, Darlene
;
Kliamenakis, Argiro
;
Laroche, Michel
; …
- In:
Psychology & marketing
41
(
2024
)
11
,
pp. 2645-2656
Persistent link: https://www.econbiz.de/10015133875
Saved in:
66
The influence of taboo level on emotional versus rational user-generated messages
Gebreselassie, Andinet Worku
;
Bougie, Roger
- In:
International review on public and non-profit marketing
21
(
2024
)
4
,
pp. 999-1025
Persistent link: https://www.econbiz.de/10015187349
Saved in:
67
The impact of destination-brand social media content on consumer online brand-related activities (COBRAs)
Grosso, Fernando Oscar
;
Rodriguez-Molina, Miguel Ángel
; …
- In:
Tourism Management Perspectives
51
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015077152
Saved in:
68
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
69
Evaluation of passengers' expectations and satisfaction in the airline industry : an empirical performance analysis of online reviews
Dike, Somtochukwu Emmanuel
;
Davis, Zachary
;
Abrahams, Alan
- In:
Benchmarking : an international journal
31
(
2024
)
2
,
pp. 611-639
Persistent link: https://www.econbiz.de/10014503126
Saved in:
70
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
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