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Search: subject:"user generated content"
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Subject
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Social Web
430
Social web
430
user-generated content
268
Customer integration
241
Kundenintegration
241
Internet marketing
222
Online-Marketing
220
Consumer behaviour
199
Konsumentenverhalten
198
User-generated content
192
Viral marketing
177
Virales Marketing
177
Web 2.0 technologies
132
Web 2.0-Technologien
132
Online retailing
89
Online-Handel
89
Brand image
79
Markenimage
79
Beziehungsmarketing
67
Relationship marketing
67
Brand management
62
social media
61
Markenführung
60
Social media
58
Holiday behaviour
48
Urlaubsverhalten
48
E-commerce
46
Electronic Commerce
46
Tourism
44
Brand
42
Markenartikel
42
Content Management
41
Content management
41
Digital platform
41
Digitale Plattform
41
Kundenzufriedenheit
36
user generated content
36
Tourismus
35
Customer satisfaction
34
Soziales Netzwerk
34
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Online availability
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Undetermined
412
Free
142
CC license
10
Type of publication
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Article
555
Book / Working Paper
95
Other
3
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Article in journal
440
Aufsatz in Zeitschrift
440
research-article
40
Working Paper
37
Graue Literatur
26
Non-commercial literature
26
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21
Article
14
Hochschulschrift
12
Thesis
12
Aufsatz im Buch
7
Book section
7
review
7
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3
Conference paper
3
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3
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3
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2
Collection of articles of several authors
2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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Language
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English
586
Undetermined
50
German
15
Polish
2
Author
All
Slivko, Olga
18
Kummer, Michael E.
13
Kerkhof, Anna
10
Ghose, Anindya
7
Klimczuk, Andrzej
7
Goldenberg, Jacob
6
Hinnosaar, Marit
6
Hinnosaar, Toomas
6
Kannan, P. K.
6
Arnhold, Ulrike
5
Giorgidze, George
5
Girard, Yann
5
Halatchliyski, Iassen
5
Handke, Christian
5
Hofstetter, Reto
5
Kwok, Linchi
5
Mattes, Anselm
5
Saam, Marianne
5
Saura, José Ramón
5
Shapira, Daniel
5
Tan, Yong
5
Tellis, Gerard J.
5
Xie, Karen L.
5
Dennhardt, Severin
4
Hu, Feng
4
Ipeirotis, Panagiotis G.
4
Lanz, Andreas U.
4
Law, Rob
4
Münster, Johannes
4
Netzer, Oded
4
Ozuem, Wilson
4
Qiu, Liangfei
4
Ranfagni, Silvia
4
Schoenmueller, Verena
4
Schweidel, David A.
4
Seiler, Stephan
4
Stahl, Florian
4
Tirunillai, Seshadri
4
Willis, Michelle
4
Zhang, Michael
4
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
NET Institute
3
Zentrum für Europäische Wirtschaftsforschung (ZEW)
3
Centre for Economic Performance, LSE
2
London School of Economics (LSE)
2
Fachbereich für Wirtschaftswissenschaften, Universität Paderborn
1
International Conference on Tourism and Information and Communication Technology <14., 2023, Málaga>
1
International Telecommunications Society (ITS)
1
Universität Mannheim
1
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Published in...
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Information systems research : ISR
24
Marketing science
23
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of marketing research
14
Tourism management : research, policies, practice
13
Journal of business research : JBR
12
ZEW Discussion Papers
11
Journal of marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of management information systems : JMIS
9
Journal of travel and tourism marketing
9
International journal of hospitality management
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Marketing Science
8
International journal of contemporary hospitality management
7
Journal of electronic commerce research : JECR
7
Journal of hospitality marketing & management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of Hospitality and Tourism Technology
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of retailing and consumer services
6
ZEW discussion papers
6
CESifo Working Paper
5
CESifo working papers
5
Journal of hospitality and tourism insights
5
Journal of marketing communications
5
MPRA Paper
5
Online Information Review
5
Technological forecasting & social change : an international journal
5
The journal of product & brand management
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
International journal of technology marketing : IJTMkt
4
Internet Policy Review
4
Journal of Product & Brand Management
4
Journal of destination marketing & management
4
Journal of promotion management : innovations in planning and applied research
4
Journal of the Academy of Marketing Science
4
Journal of vacation marketing
4
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Source
All
ECONIS (ZBW)
491
Other ZBW resources
54
RePEc
50
EconStor
36
BASE
12
USB Cologne (EcoSocSci)
10
Showing
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653
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81
Effects of online-generated content on consumer engagement across post-pandemic pre-travel stage among young domestic tourists in Vietnam
Thi Huong-Thanh Nguyen
;
Vuong-Bach Vo
;
My Tien Ta
- In:
Journal for international business and entrepreneurship …
16
(
2024
)
1
,
pp. 63-85
Persistent link: https://www.econbiz.de/10015057140
Saved in:
82
The creator economy : an introduction and a call for scholarly research
Peres, Renana
;
Schreier, Martin
;
Schweidel, David A.
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 403-410
Persistent link: https://www.econbiz.de/10015057476
Saved in:
83
The creator's dilemma : resolving tensions between authenticity and monetization in social media
Hofstetter, Reto
;
Gollnhofer, Johanna Franziska
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 427-435
Persistent link: https://www.econbiz.de/10015057486
Saved in:
84
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
85
Words meet photos : when and why photos increase review helpfulness
Ceylan, Gizem
;
Diehl, Kristin
;
Proserpio, Davide
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 5-26
Persistent link: https://www.econbiz.de/10014584149
Saved in:
86
Exploring tourist interaction from
user-generated
content
: topic analysis and content analysis
Yan, Qiang
;
Jiang, Ting
;
Zhou, Simin
;
Zhang, Xiaoyan
- In:
Journal of vacation marketing
30
(
2024
)
2
,
pp. 327-344
Persistent link: https://www.econbiz.de/10014631951
Saved in:
87
A systematic literature review on travel planning through user-generated video
Nguyen Phuong Minh Binh
;
Lan Xuan Pham
;
Dang Khoa Tran
; …
- In:
Journal of vacation marketing
30
(
2024
)
3
,
pp. 553-581
Persistent link: https://www.econbiz.de/10014632004
Saved in:
88
New entrants for attractions network evolution
Vieira, Daniel Pires
;
Reyes Junior, Edgar
;
Rangel, …
- In:
Tourism and hospitality research : THR
24
(
2024
)
2
,
pp. 291-303
Persistent link: https://www.econbiz.de/10014632107
Saved in:
89
The impact of online Q&As on product sales : the case of Amazon Answer
Warut Khern-Am-Nuai
;
Ghasemkhani, Hossein
;
Qiao, Dandan
; …
- In:
Information systems research : ISR
35
(
2024
)
2
,
pp. 747-765
Persistent link: https://www.econbiz.de/10014635034
Saved in:
90
Die Bedeutung von Kundenzufriedenheitsstudien im Handel : Eine Analyse von Kundenbefragungen und
User
Generated
Content
mithilfe des Topic Modelings
Graf, Denise
-
2024
Einleitung -- Die Bedeutung und Messung von Kundenzufriedenheit -- Grundlagen und Anwendung des Topic Modelings -- Entwicklung der Forschungsfragen -- Methodik -- Ergebnisse -- Diskussion und Implikationen -- Fazit.
Persistent link: https://www.econbiz.de/10015072167
Saved in:
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