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Search: subject:"user generated content"
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Subject
All
Social Web
299
Social web
299
user-generated content
236
Internet marketing
150
Online-Marketing
148
Viral marketing
142
Virales Marketing
142
User-generated content
134
Consumer behaviour
132
Konsumentenverhalten
132
Customer integration
82
Kundenintegration
82
Brand image
57
Markenimage
57
social media
56
Brand management
53
Markenführung
53
Online retailing
42
Online-Handel
42
Tourism
39
Beziehungsmarketing
38
Relationship marketing
38
Social media
38
Tourismus
36
Web 2.0 technologies
36
Web 2.0-Technologien
36
user generated content
35
Content Management
33
Content management
33
Electronic Commerce
33
E-commerce
32
Holiday behaviour
32
Urlaubsverhalten
32
Data Mining
31
Data mining
31
User Generated Content
30
Internet
27
Soziales Netzwerk
27
User generated content
27
Social network
26
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Online availability
All
Undetermined
311
Free
123
Type of publication
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Article
440
Book / Working Paper
90
Other
3
Type of publication (narrower categories)
All
Article in journal
379
Aufsatz in Zeitschrift
379
Working Paper
34
Graue Literatur
25
Non-commercial literature
25
Arbeitspapier
20
Article
13
Thesis
12
Hochschulschrift
11
Aufsatz im Buch
4
Book section
4
Conference Paper
3
Conference paper
3
Dissertation u.a. Prüfungsschriften
3
Konferenzbeitrag
3
Aufsatzsammlung
2
Collection of articles of several authors
2
Collection of articles written by one author
2
Research Report
2
Sammelwerk
2
Sammlung
2
Book Part
1
Congress Report
1
Handbook
1
Handbuch
1
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1
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Language
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English
467
Undetermined
50
German
14
Polish
2
Author
All
Slivko, Olga
18
Kummer, Michael E.
13
Kerkhof, Anna
10
Ghose, Anindya
7
Klimczuk, Andrzej
7
Hinnosaar, Marit
6
Hinnosaar, Toomas
6
Arnhold, Ulrike
5
Giorgidze, George
5
Girard, Yann
5
Halatchliyski, Iassen
5
Handke, Christian
5
Mattes, Anselm
5
Saam, Marianne
5
Saura, José Ramón
5
Tan, Yong
5
Tellis, Gerard J.
5
Hu, Feng
4
Ipeirotis, Panagiotis G.
4
Münster, Johannes
4
Netzer, Oded
4
Seiler, Stephan
4
Tirunillai, Seshadri
4
Zhang, Michael
4
Aaltonen, Aleksi
3
Bilgihan, Anil
3
Clement, Michel
3
Dennhardt, Severin
3
Goldenberg, Jacob
3
Hong, Yili
3
Kannan, P. K.
3
Kummer, Michael
3
Kwok, Linchi
3
Law, Chun Hung Roberts
3
Li, Gang
3
Morrison, Alastair M.
3
Okumus, Fevzi
3
Papies, Dominik
3
Qiu, Liangfei
3
Ransbotham, Sam
3
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Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
NET Institute
3
Zentrum für Europäische Wirtschaftsforschung (ZEW)
3
Centre for Economic Performance, LSE
2
London School of Economics (LSE)
2
Fachbereich für Wirtschaftswissenschaften, Universität Paderborn
1
International Telecommunications Society (ITS)
1
Universität Mannheim
1
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Published in...
All
Information systems research : ISR
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Tourism management : research, policies, practice
13
Journal of business research : JBR
12
Journal of marketing research
12
ZEW Discussion Papers
11
International journal of hospitality management
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing Science
8
International journal of contemporary hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of electronic commerce research : JECR
7
Journal of hospitality marketing & management
7
Journal of management information systems : JMIS
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
ZEW discussion papers
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing communications
5
Journal of retailing and consumer services
5
MPRA Paper
5
Technological forecasting & social change : an international journal
5
CESifo working papers
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the review of marketing communications
4
International journal of technology marketing : IJTMkt
4
Internet Policy Review
4
Journal of destination marketing & management
4
Journal of promotion management : innovations in planning and applied research
4
The journal of product & brand management
4
Business Horizons
3
Business horizons
3
CESifo Working Paper
3
Cogent business & management
3
DIW Economic Bulletin
3
DIW Wochenbericht
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of consumer studies
3
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Source
All
ECONIS (ZBW)
424
RePEc
50
EconStor
33
BASE
11
USB Cologne (EcoSocSci)
10
Other ZBW resources
5
Showing
1
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10
of
533
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Date (oldest first)
1
The economics of social media
Aridor, Guy
;
Jiménez Durán, Rafael
;
Levy, Ro'ee
; …
-
2024
economics literature and organize them around the three stages of the life cycle of
user-generated
content
: (1) production, (2 …
Persistent link: https://www.econbiz.de/10014469150
Saved in:
2
Frontiers: the interplay of
user-generated
content
, content industry revenues, and platform regulation : quasi-experimental evidence from YouTube
Wlömert, Nils
;
Papies, Dominik
;
Clement, Michel
; …
- In:
Marketing science
43
(
2024
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014470070
Saved in:
3
Merit and monetisation: A study of video game
user-generated
content
policies
Thomas, Amy
- In:
Internet Policy Review
12
(
2023
)
1
,
pp. 1-28
This article explores the alternative system of contractual regulation that permits monetised
user-generated
content
…
Persistent link: https://www.econbiz.de/10014285089
Saved in:
4
Gender Stereotypes in
User-Generated
Content
Kerkhof, Anna
;
Reich, Valentin
-
2023
, though, as stereotypical beliefs are often subconscious or not openly expressed.
User-generated
content
(UGC) opens up novel …
Persistent link: https://www.econbiz.de/10014377552
Saved in:
5
Participation shaping the values of news articles : implications of news as anti-rival information products
Jääskeläinen, Atte
;
Koponen, Johannes
;
Djakonoff, Vera
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 364-386
Persistent link: https://www.econbiz.de/10014438638
Saved in:
6
Why do guests stay at Airbnb versus hotels? : an empirical analysis of necessary and sufficient conditions
Sánchez-Franco, Manuel J.
;
Aramendia-Muneta, Maria Elena
- In:
Journal of innovation & knowledge : JIK
8
(
2023
)
3
,
pp. 1-16
Natural Language Processing techniques, we analysed
user-generated
content
from both platforms in the Andalusian market …
Persistent link: https://www.econbiz.de/10014388797
Saved in:
7
People, profiles, and purchases : investigating the impact of environmental cues in social commerce
Bryant, Morgan M.
;
Basu, Rituparna
- In:
Cogent business & management
10
(
2023
)
3
,
pp. 1-18
interaction during the buying process. Consumers engage in marketing content from sellers and
user-generated
content
from other …
Persistent link: https://www.econbiz.de/10014505215
Saved in:
8
An online research approach for a dual perspective analysis of brand associations in art museums
Ranfagni, Silvia
;
Milanesi, Matilde
;
Guercini, Simone
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014252137
Saved in:
9
Gender stereotypes in
user-generated
content
Kerkhof, Anna
;
Reich, Valentin
-
2023
, though, as stereotypical beliefs are often subconscious or not openly expressed.
User-generated
content
(UGC) opens up novel …
Persistent link: https://www.econbiz.de/10014320085
Saved in:
10
Merit and monetisation : a study of video game
user-generated
content
policies
Thomas, Amy
- In:
Internet policy review : journal on internet regulation
12
(
2023
)
1
,
pp. 1-28
This article explores the alternative system of contractual regulation that permits monetised
user-generated
content
…
Persistent link: https://www.econbiz.de/10014266997
Saved in:
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