Search Results - subject:"user profiling"

Predicting web site audience demographics for web advertising targeting using multi-web site clickstream data

BOCK, K. W. DE; POEL, D. VAN DEN; MANIGART, S. - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2009

Several recent studies have explored the virtues of behavioral targeting and personalization for online advertising. In this paper, we add to this literature by proposing a cost-effective methodology for the prediction of demographic web site visitor profiles that can be used for web advertising...

Persistent link: https://www.econbiz.de/10008457952

Towards an automatic user profiling system for online information sites : Identifying demographic determining factors

De Andrés, Javier; Pariente, Beatriz; … - In: Online Information Review 39 (2015) 1, pp. 61-80

user performance, classifying users according to their age, gender and laterality. Practical implications – This user … profiling would drive the organisation, selection and representation of the online information according to the specific …

Persistent link: https://www.econbiz.de/10014966832

End-user development of CRM systems : towards a behvioural end-user profiling based on gender and experitse

Tzafilkou, Katerina; Protogeros, Nicolaos; Yakinthos, … - In: International journal of electronic business 12 (2015) 3, pp. 302-318

Persistent link: https://www.econbiz.de/10011538242

Big Brother beim Lernen: Privatsphäre und Datenschutz in Lernplattformen

Katzlinger, Elisabeth - Institut für Technikfolgen-Abschätzung (ITA), … - 2007

unterschiedlichen Methoden der Datenauswertung, wie User Profiling, User Tracking oder Text Mining können diese Daten ausgewertet werden …

Persistent link: https://www.econbiz.de/10008492017