Search Results - subject:"user-generated content"

"Airbnb be like…" : examining the impact of memetic doppelgängers on meme virality and brand image

Kolar, Tomaž; Gidaković, Petar; Culiberg, Barbara - In: Journal of travel research : a quarterly publication of … 65 (2026) 1, pp. 99-120

Persistent link: https://www.econbiz.de/10015594956

Influencer marketing unlocked: Understanding the value chains driving the creator economy

Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 4-28

As influencer marketing evolves into a dominant force in the marketing landscape, it necessitates a deeper theoretical exploration to understand its strategic implementations and impacts. This article examines the dynamics of influencer marketing within the growing creator economy, emphasizing...

Persistent link: https://www.econbiz.de/10015408674

The impact of user-generated content on tourist visit intentions: The mediating role of destination imagery

Aboalganam, Khaled M.; AlFraihat, Sakher Faisal; … - In: Administrative Sciences 15 (2025) 4, pp. 1-15

This study seeks to investigate the influence of user-generated content (UGC) on tourist visit intentions. This study …

Persistent link: https://www.econbiz.de/10015424719

Mining consumer mindset metrics with user-generated content

Kübler, Raoul; Adler, Susanne J.; Welke, Lina; … - In: Schmalenbach Journal of Business Research (SBUR) 77 (2025) 3, pp. 497-525

In the wake of digital transformation, marketers gained access to large amounts of user-generated content and data in …

Persistent link: https://www.econbiz.de/10015546695

Collecting and analyzing user-generated content for decision support in marketing management: An overview of methods and use cases

Baier, Daniel; Decker, Reinhold; Asenova, Yana - In: Schmalenbach Journal of Business Research (SBUR) 77 (2025) 3, pp. 419-455

User-generated content (UGC) is generally understood as an expression of opinion in many forms (e.g., complaints …

Persistent link: https://www.econbiz.de/10015546705

From brochures to bytes : destination branding through social, mobile, and AI : a systematic narrative review with meta-analysis

Chatzigeorgiou, Chryssoula; Christou, Evangelos; … - In: Administrative Sciences : open access journal 15 (2025) 9, pp. 1-57

engagement replaces one-way promotion, (ii) credibility migrates to user-generated content, and (iii) artificial intelligence …

Persistent link: https://www.econbiz.de/10015468141

Collecting and analyzing user-generated content for decision support in marketing management : an overview of methods and use cases

Baier, Daniel; Decker, Reinhold; Asenova, Yana - In: Schmalenbach journal of business research : SBUR 77 (2025) 3, pp. 419-455

User-generated content (UGC) is generally understood as an expression of opinion in many forms (e.g., complaints …

Persistent link: https://www.econbiz.de/10015543129

Mining consumer mindset metrics with user-generated content

Kübler, Raoul; Adler, Susanne J.; Welke, Lina; … - In: Schmalenbach journal of business research : SBUR 77 (2025) 3, pp. 497-525

In the wake of digital transformation, marketers gained access to large amounts of user-generated content and data in …

Persistent link: https://www.econbiz.de/10015543209

Shifting paradigms in home furnishings : decoding showrooming behavior through the lens of theory of planned behavior

Bishnoi, Parul; Ubba, Savita - In: IIMT journal of management 2 (2025) 2, pp. 171-192

of user-generated content (UGC) via the lens of theory of planned behavior (TPB).Purposive sampling strategy is employed …

Persistent link: https://www.econbiz.de/10015548942

The drivers and boundaries of consumer switching from full-length to derivative condensed content

Tin Trung Nguyen; Veer, Ekant; Ballantine, Paul W. - In: Journal of retailing and consumer services 86 (2025), pp. 1-13

Persistent link: https://www.econbiz.de/10015441890