Search Results - subject:"user-generated content"

Influencer marketing unlocked: Understanding the value chains driving the creator economy

Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 4-28

As influencer marketing evolves into a dominant force in the marketing landscape, it necessitates a deeper theoretical exploration to understand its strategic implementations and impacts. This article examines the dynamics of influencer marketing within the growing creator economy, emphasizing...

Persistent link: https://www.econbiz.de/10015408674

The impact of user-generated content on tourist visit intentions: The mediating role of destination imagery

Aboalganam, Khaled M.; AlFraihat, Sakher Faisal; … - In: Administrative Sciences 15 (2025) 4, pp. 1-15

This study seeks to investigate the influence of user-generated content (UGC) on tourist visit intentions. This study …

Persistent link: https://www.econbiz.de/10015424719

The drivers and boundaries of consumer switching from full-length to derivative condensed content

Tin Trung Nguyen; Veer, Ekant; Ballantine, Paul W. - In: Journal of retailing and consumer services 86 (2025), pp. 1-13

Persistent link: https://www.econbiz.de/10015441890

Online creators' strategic cooperation in two-sided synchronous UGC market : empirical evidence from a livestreaming platform

Wu, Bingyi; Liu, Charles Zhechao; Zhu, Hongyi - In: Information & management : the international journal of … 62 (2025) 2, pp. 1-22

Persistent link: https://www.econbiz.de/10015432514

Influencer marketing unlocked : understanding the value chains driving the creator economy

Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 4-28

Persistent link: https://www.econbiz.de/10015192976

Satisfaction and dissatisfaction in wine tourism : a user-generated content analysis

Meneses, Raquel; Brito, Carlos Henrique Figueiredo e Melo de - In: Tourism and hospitality research : THR 25 (2025) 1, pp. 120-134

Persistent link: https://www.econbiz.de/10015176724

The structure and content of the religious tourism destination image construct : an exploratory netnography of travelers' reviews of Makkah and Medina

Zarkada, Anna K.; Kashif, Muhammad; Zainab - In: Journal of Islamic marketing 16 (2025) 3, pp. 689-712

Persistent link: https://www.econbiz.de/10015330328

From brochures to bytes : destination branding through social, mobile, and AI : a systematic narrative review with meta-analysis

Chatzigeorgiou, Chryssoula; Christou, Evangelos; … - In: Administrative Sciences : open access journal 15 (2025) 9, pp. 1-57

engagement replaces one-way promotion, (ii) credibility migrates to user-generated content, and (iii) artificial intelligence …

Persistent link: https://www.econbiz.de/10015468141

The impact of user-generated content on tourist visit intentions : the mediating role of destination imagery

Aboalganam, Khaled M.; AlFraihat, Sakher Faisal; … - In: Administrative Sciences : open access journal 15 (2025) 4, pp. 1-15

This study seeks to investigate the influence of user-generated content (UGC) on tourist visit intentions. This study …

Persistent link: https://www.econbiz.de/10015406477

Understanding users' content contribution behavior when knowledge can be priced

Cong, Ziwei; Zhao, Ying; Zhang, Zilei - In: Marketing science 44 (2025) 3, pp. 655-670

Persistent link: https://www.econbiz.de/10015442824