Search Results - subject:"value cocreation"

Does user-generated content influence value co-creation in the context of luxury fashion brand communities? : matching inclusivity and exclusivity

Basile, Vincenzo; Brandão, Amélia Maria Pinto da Cunha; … - In: Italian journal of marketing : ITJM 2024 (2024) 4, pp. 419-444

Persistent link: https://www.econbiz.de/10015188309

A multi-stakeholder perspective of relationship marketing in higher education institutions

Jain, Varsha; Mogaji, Emmanuel; Sharma, Himani; … - In: Journal of marketing for higher education 34 (2024) 2, pp. 502-520

Persistent link: https://www.econbiz.de/10015189669

The gloomy side of value co-creation for service employees

Terblanche, Nic S.; Babin, Barry J. - In: The journal of services marketing 38 (2024) 10, pp. 44-65

Persistent link: https://www.econbiz.de/10015207225

Value co-creation in a social purpose institution : the case of the dynamo camp art factory : between art therapy and artification

Ostillio, Maria Carmela; Carù, Antonella - In: Journal of philanthropy and marketing 29 (2024) 4, pp. 1-13

Persistent link: https://www.econbiz.de/10015210554

How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality

Berenguer Contrí, Gloria; Gil Saura, Irene; … - In: Journal of industrial and business economics 51 (2024) 1, pp. 189-209

Persistent link: https://www.econbiz.de/10014512487

Service agent driven co-created caring in chat-based customer service encounters

Heinonen, Johanna; Sthapit, Erose - In: Services marketing quarterly 45 (2024) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10014513536

The link of corporate social responsibility communication towards customer value co-creation : an empirical study in banking business Indonesia

Nizar Fauzan; Pensri Jaroenwanit - In: Thailand and the world economy 42 (2024) 1, pp. 196-213

. This study aims to analyze the impact of CSR on the interactions between social media influencers, customer value co-creation … customer company identification. CSR communication has a positive impact on customer value co-creation. The paper comes up with …

Persistent link: https://www.econbiz.de/10014513539

Sustained value creation driven by digital connectivity : a multiple case study in the mechanical components industry

Franzè, Claudia; Paolucci, Emilio; Pessot, Elena - In: Technovation : an international journal of technical … 129 (2024), pp. 1-20

Persistent link: https://www.econbiz.de/10014451476

The contemporary football industry : a value-based analysis of social, business structural and organisational stakeholders

Yiapanas, George; Thrassou, Alkis; Vrontis, Demetris - In: Accounting, auditing & accountability journal 37 (2024) 2, pp. 552-585

Persistent link: https://www.econbiz.de/10014514579

Architecture and governance of digital business ecosystems : a systematic literature review

Coskun-Setirek, Abide; Annosi, Maria Carmela; Hurst, William - In: Information systems management 41 (2024) 1, pp. 58-90

Persistent link: https://www.econbiz.de/10014514678