Search Results - subject:"value cocreation"

Did you mean: subject:"value creation" (16,162 results)

Employee motivations in shaping customer value co-creation attitude and behavior : job position as a moderator

Muhammad Amin; Khan, Imran; Shamim, Amjad; Ding Hooi Ting; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10015098559

Managing the co-creation of accessible and inclusive family recreation retail encounters : a critical incident analysis

Cerdan-Chiscano, Monica; Darcy, Simon - In: Journal of retailing and consumer services 79 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10015100910

Sustained value creation driven by digital connectivity : a multiple case study in the mechanical components industry

Franzè, Claudia; Paolucci, Emilio; Pessot, Elena - In: Technovation : an international journal of technical … 129 (2024), pp. 1-20

Persistent link: https://www.econbiz.de/10014451476

How a metaphor inspired by Formula 1 motor racing can help enhance the work of a social inclusion community center

Trim, Peter R. J.; Lee, Yangim - In: Businesses 4 (2024) 4, pp. 865-882

serves. By adopting this approach, we place emphasis on how the value co-creation concept, which is reinforced by the social … and making a link with Formula 1 motor racing, we elucidate the value co-creation process and reveal how the social impact …

Persistent link: https://www.econbiz.de/10015332842

The gloomy side of value co-creation for service employees

Terblanche, Nic S.; Babin, Barry J. - In: Journal of Services Marketing 38 (2024) 10, pp. 44-65

from value co-creation (VCC). The purpose of this paper is to provide a comprehensive overview of the activities and …

Persistent link: https://www.econbiz.de/10015352689

How do stakeholders co-create value in a service ecosystem? Insight from mega-events

Mason, Michela C.; Iacuzzi, Silvia; Zamparo, Gioele; … - In: Management Decision 62 (2024) 13, pp. 398-425

-defined stakeholder engagement mechanisms can facilitate value co-creation in service ecosystems. Moreover, when regulative and normative …

Persistent link: https://www.econbiz.de/10015353549

A social cognitive theory of customer value co-creation behavior: evidence from healthcare

Hasan, Md Moynul; Chang, Yu; Lim, Weng Marc; Kalam, Abul; … - In: Journal of Health Organization and Management 38 (2024) 9, pp. 360-388

Purpose Customer value co-creation behavior is promising but undertheorized. To bridge this gap, this study examines … the viability of a social cognitive theory positing that customers' value co-creation behavior is shaped by their co … on their co-creation self-efficacy, co-creation engagement, and value co-creation behavior. While co-creation self …

Persistent link: https://www.econbiz.de/10015350755

A multi-stakeholder perspective of relationship marketing in higher education institutions

Jain, Varsha; Mogaji, Emmanuel; Babbili, Anantha S. - In: Journal of marketing for higher education 34 (2024) 2, pp. 502-520

Persistent link: https://www.econbiz.de/10015189669

Exploring the barriers and motivators of value co-creation through a theoretical lens of service-dominant logic

Ajmal, Mian M.; Jan, Amin; Khan, Mehmood; Hussain, Matloub - In: The journal of business & industrial marketing 39 (2024) 6, pp. 1174-1191

Persistent link: https://www.econbiz.de/10015081124

Towards an integrated model of value co-creation for enterprises

Thi Bich Hanh Tran - In: Corporate Practices: Policies, Methodologies, and …, (pp. 305-319). 2024

Persistent link: https://www.econbiz.de/10014564250