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~person:"Vargo, Stephen L."
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Betriebliche Wertschöpfung
23
Value creation
23
Service-Dominant Logic
16
Service-dominant logic
16
Marketing theory
9
Marketingtheorie
9
Beziehungsmarketing
6
Customer integration
6
Dienstleistung
6
Kundenintegration
6
Relationship marketing
6
Services
6
Dienstleistungsmarketing
5
Institutions
5
Services marketing
5
Institutional economics
4
Institutionenökonomik
4
Business network
3
Theory
3
Unternehmensnetzwerk
3
Value co-creation
3
Co-creation
2
Dienstleistungssektor
2
Ecosystems
2
Innovation
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International marketing
2
Internationales Marketing
2
Logic
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Logik
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Marketingmanagement
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S-D logic
2
Service ecosystems
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Service industry
2
service ecosystems
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service-dominant logic
2
value creation
2
Barter economy
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Brand image
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22
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Vargo, Stephen L.
Gereffi, Gary
52
Pietrobelli, Carlo
50
Swinnen, Johan F. M.
41
Antràs, Pol
34
Rabellotti, Roberta
34
Reichwald, Ralf
29
Stehrer, Robert
29
Chor, Davin
27
Ponte, Stefano
27
Wang, Zhi
27
Wildemann, Horst
27
Staritz, Cornelia
26
Becker, Wolfgang
24
Meng, Bo
24
Winkler, Deborah
24
Van Biesebroeck, Johannes
23
Ruta, Michele
22
Van Assche, Ari
21
Maertens, Miet
20
Minten, Bart
20
Gereffi, G.
19
Grönroos, Christian
19
Gunnella, Vanessa
19
Madhani, Pankaj M.
19
Miroudot, Sébastien
19
Sturgeon, Timothy J.
19
Fernandez, Pablo
18
Humphrey, John
18
Pies, Ingo
18
Wolszczak-Derlacz, Joanna
18
Kaplinsky, Raphael
17
Magni, Carlo Alberto
17
Marvasi, Enrico
17
Mudambi, Ram
17
Pedersen, Torben
17
De Marchi, Valentina
16
Kleinaltenkamp, Michael
16
Lee, Joonkoo
16
Lusch, Robert F.
16
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Journal of the Academy of Marketing Science
4
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
An SME perspective
1
California management review
1
Die Betriebswirtschaft : DBW
1
European management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Managing consumer services : factory or theater?
1
Marketing theory
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The journal of business & industrial marketing
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The journal of services marketing
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ECONIS (ZBW)
23
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1
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
2
Extending actor participation in
value
creation
: an institutional view
Wieland, Heiko
;
Koskela-Huotari, Kaisa
;
Vargo, Stephen L.
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 210-226
Persistent link: https://www.econbiz.de/10011591915
Saved in:
3
Inversions of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Marketing theory
14
(
2014
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10010461928
Saved in:
4
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
5
Business models as service strategy
Wieland, Heiko
;
Hartmann, Nathaniel N.
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 925-943
Persistent link: https://www.econbiz.de/10011779549
Saved in:
6
A service-ecosystem perspective on
value
creation
: implications for international business
Kaartemo, Valtteri
;
Akaka, Melissa Archpru
;
Vargo, …
-
2017
Persistent link: https://www.econbiz.de/10011597910
Saved in:
7
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
8
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
9
Institutions as resource context
Koskela-Huotari, Kaisa
;
Vargo, Stephen L.
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
2
,
pp. 163-178
Persistent link: https://www.econbiz.de/10011515384
Saved in:
10
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
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