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Search: subject:"virtual reality"
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Subject
All
Virtual reality
3,097
Virtuelle Realität
3,093
Social Web
847
Social web
847
Consumer behaviour
760
Konsumentenverhalten
759
Virtual organization
483
Virtuelle Organisation
483
Electronic Commerce
309
Virtual team
304
Virtuelles Team
304
E-commerce
299
E-Learning
269
E-learning
265
Online-Handel
251
Online retailing
250
Internet
248
Theorie
236
Theory
235
Augmented reality
210
virtual reality
198
Computerspiel
175
Video game
174
Metaverse
169
Internet marketing
166
Online-Marketing
166
Beziehungsmarketing
161
Relationship marketing
160
Deutschland
156
Germany
156
Tourism
155
Tourismus
153
Digitalisierung
149
Künstliche Intelligenz
141
Virtual Reality
141
Artificial intelligence
139
Digitization
138
Business network
132
Unternehmensnetzwerk
132
Innovation adoption
129
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All
Undetermined
1,480
Free
706
CC license
83
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All
Article
2,442
Book / Working Paper
942
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All
Article in journal
1,604
Aufsatz in Zeitschrift
1,604
Aufsatz im Buch
594
Book section
594
Graue Literatur
118
Non-commercial literature
118
Hochschulschrift
102
Thesis
80
Aufsatzsammlung
78
Working Paper
76
Collection of articles of several authors
74
Sammelwerk
74
Arbeitspapier
71
Article
51
research-article
48
Konferenzschrift
42
Case study
34
Fallstudie
34
Conference paper
21
Konferenzbeitrag
21
Conference proceedings
11
Dissertation u.a. Prüfungsschriften
9
Bibliographie
7
conceptual-paper
7
review-article
7
Handbook
6
Handbuch
6
technical-paper
6
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5
Sammlung
5
Festschrift
4
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4
Glossar enthalten
4
Glossary included
4
review
4
viewpoint
4
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English
2,789
German
550
Undetermined
34
French
8
Polish
3
Russian
3
Spanish
3
Portuguese
2
Croatian
1
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1
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Author
All
Castronova, Edward
29
Jung, Timothy
23
Dieck, M. Claudia tom
21
Loureiro, Sandra Maria Correia
21
Rauschnabel, Philipp A.
14
Ruyter, Ko de
13
Teuteberg, Frank
12
Chylinski, Mathew
11
Flavián Blanco, Carlos
11
Heller, Jonas
11
Hilken, Tim
10
Kumar, Harish
10
Mahr, Dominik
10
Dwivedi, Yogesh K.
9
Barnes, Stuart J.
8
Keeling, Debbie I.
8
Orús, Carlos
8
Priddat, Birger P.
8
Fiedler, Marina
7
Ibáñez-Sánchez, Sergio
7
Innocenti, Alessandro
7
Pöhler, Ludger
7
Stieglitz, Stefan
7
Wagner, Gert G.
7
Wood, Natalie T.
7
Bell, Mark W.
6
Bigné Alcañiz, J. Enrique
6
Cowan, Kirsten
6
Haenlein, Michael
6
Haruvy, Ernan
6
Hennig-Thurau, Thorsten
6
Hess, Thomas
6
Holtbrügge, Dirk
6
Huang, Tseng-Lung
6
Jain, Varsha
6
Javornik, Ana
6
Leimeister, Jan Marco
6
Lim, Weng Marc
6
McLean, Graeme J.
6
McWhorter, Rochell R.
6
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Institution
All
IGI Global
45
Springer Fachmedien Wiesbaden
8
Education, Audiovisual and Culture Executive Agency
6
Technische Universität <München> / Lehrstuhl für Fördertechnik Materialfluß Logistik
6
Eric Cuvillier <Firma>
3
European Commission / Directorate-General for Communications Networks, Content and Technology
3
Université Paris-Dauphine (Paris IX)
3
Edward Elgar Publishing
2
European Commission / Directorate-General for Communication
2
European Commission / Directorate-General for Research and Innovation
2
European Commission / Joint Research Centre
2
GeNeMe <2001, Dresden>
2
Information Resources Management Association
2
International Augmented and Virtual Reality Conference <4., 2018, Manchester>
2
International XR Conference / Annual conference <7., 2022, Lissabon>
2
Springer-Verlag GmbH
2
Technische Universität Ilmenau
2
UVK Verlagsgesellschaft mbH
2
Verlag Dr. Kovač
2
Vienna Games Conference <17., 2023, Wien>
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / Annual Conference <2024, Coral Gables, Fla.>
1
Akademia Ekonomiczna Imienia Karola Adamieckiego w Katowicach
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Albert-Ludwigs-Universität Freiburg
1
Arbeitsgemeinschaft der Spezialbibliotheken
1
BOP Consulting
1
Books on Demand GmbH <Norderstedt>
1
British Council
1
Deutsche Bank Research
1
Deutsche Verlags-Anstalt
1
Deutschland / Umweltbundesamt
1
Dipartimento di Politica Economica, Finanza e Sviluppo (DEPFID), Facoltà di Economia "Richard M. Goodwin"
1
Diplomica Verlag GmbH
1
Donau-Universität Krems / Universitätsbibliothek
1
ENTER eTourism Conference <30., 2023, Johannesburg>
1
ENTER eTourism Conference <31., 2024, Izmir>
1
ENTER22_372 Nankai <Veranstaltung> <29., 2022, Online>
1
Eberhard Karls Universität Tübingen
1
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Published in...
All
Journal of retailing and consumer services
80
Journal of business research : JBR
65
Psychology & marketing
39
International journal of contemporary hospitality management
32
Tourism management : research, policies, practice
31
Technological forecasting & social change : an international journal
25
Journal of consumer behaviour
24
HMD : Praxis der Wirtschaftsinformatik
23
Asia Pacific journal of marketing and logistics
20
HMD Praxis der Wirtschaftsinformatik
20
International journal of networking and virtual organisations : IJNVO
20
International journal of production research
20
Springer eBook Collection
20
International journal of product development : IJPD
19
Commercial transactions in the virtual world : issues and opportunities
17
International journal of retail and distribution management
17
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Tourism review
16
Business horizons
15
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
Journal of management information systems : JMIS
14
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
SpringerLink / Bücher
14
International journal of consumer studies
13
International journal of technology marketing : IJTMkt
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Electronic commerce research
12
Information technology & tourism
12
International journal of hospitality management
12
Journal of Hospitality and Tourism Technology
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Premier reference source
12
Advances in developing human resources : ADHR
11
Augmented reality and virtual reality : the power of AR and VR for business
11
Journal of marketing management : MM
11
Journal of promotion management : innovations in planning and applied research
11
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Source
All
ECONIS (ZBW)
3,099
Other ZBW resources
112
USB Cologne (EcoSocSci)
64
EconStor
61
RePEc
26
USB Cologne (business full texts)
11
BASE
11
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1
Technology readiness and technology acceptance in
virtual
reality
tourism : an integration of TOE and TAM frameworks
Tuyen Tran
;
Nguyen Thi Van Hanh
- In:
Pakistan journal of commerce and social sciences
19
(
2025
)
1
,
pp. 102-125
Virtual
reality
(VR) tourism presents a creative way to improve travel experiences and offers smart travel. On the …
Persistent link: https://www.econbiz.de/10015376596
Saved in:
2
The bright and dark side of metaverse marketing
Lim, Weng Marc
;
Bansal, Sanchita
;
Nangia, Priya
;
Singh, …
- In:
Global business and organizational excellence : GBOE
44
(
2025
)
2
,
pp. 58-82
Persistent link: https://www.econbiz.de/10015332434
Saved in:
3
Can improving climate change perception lead to more environmentally friendly choices? : evidence from an immersive virtual environment experiment
Luzzati, Tommaso
;
Baraldi, Stefano
;
Ermini, Sara
; …
- In:
Ecological economics
229
(
2025
),
pp. 1-9
Persistent link: https://www.econbiz.de/10015183318
Saved in:
4
The virtual store : a new shopping channel that generates value and well-being for Gen Z customers
Lombart, Cindy
;
Untilov, Olga
;
Charton-Vachet, Florence
; …
- In:
Journal of consumer behaviour
24
(
2025
)
3
,
pp. 1522-1540
Persistent link: https://www.econbiz.de/10015456489
Saved in:
5
Psychological mechanisms behind the influence of immersive technologies on consumer well-being
Kim, Sungeun Ange
;
Yap, Sheau-Fen
- In:
Psychology & marketing
42
(
2025
)
11
,
pp. 2748-2766
Persistent link: https://www.econbiz.de/10015464212
Saved in:
6
A data-analytics framework for optimizing user-centered
virtual
reality
training
Al-Hamad, Abdallah
;
Gilányi, Attila
-
2025
study presents a novel framework to optimize
Virtual
Reality
(VR) safety training by integrating two decision-making methods …
Persistent link: https://www.econbiz.de/10015506749
Saved in:
7
On the edge of a digital event era : Which innovative factors influence the willingness to pay for virtual concerts?
Bär, Sören
;
Boyacıoğlu, Sarp
;
Kurscheidt, Markus
- In:
Journal of innovation & knowledge : JIK
10
(
2025
)
5
,
pp. 1-24
This study examines the willingness to pay (WTP) for fully-simulated
virtual
reality
(VR) concerts. The results …
Persistent link: https://www.econbiz.de/10015470845
Saved in:
8
"The Charismulator" - charisma simulator : a study of a new VR intervention to improve charisma
Shavit, Rotem
;
Katz-Navon, Tal
;
Delegach, Marianna
- In:
Journal of management & organization : JMO
31
(
2025
)
2
,
pp. 479-494
Persistent link: https://www.econbiz.de/10015451723
Saved in:
9
Adoption of
virtual
reality
headsets : the role of metaverse trials for consumers' usage and purchase intentions
Hennig-Thurau, Thorsten
;
Herting, Alina M.
;
Jütte, David
- In:
Journal of interactive marketing
60
(
2025
)
2
,
pp. 145-160
Persistent link: https://www.econbiz.de/10015412920
Saved in:
10
Metaversal sustainability : conceptualisation within the sustainable tourism paradigm
Mihalič, Tanja
- In:
Tourism review
80
(
2025
)
8
,
pp. 1473-1480
Persistent link: https://www.econbiz.de/10015626990
Saved in:
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