in-store marketing techniques to increase visual exposure and stimulate purchases. In this paper, I investigate the …

visual attention paid by the consumer to fashion branding - wordmarks or combination marks - and their subsequent recall …. Design/methodology/approach The study examines the main areas of visual representation of the brand (VRB) on the Instagram … results indicate that visual attention, gender, age and s-commerce experience all contribute to determining users' recall of …

review focuses on the role that bottom-up factors and top-down factors may have on consumers' visual attention. The results … show that consumers' visual responses are influenced by both top-down and bottom-up factors but often rely on heuristics to …

"This insightful book examines seven core visual techniques as methods of primary data generation for research projects … involvement of participants in the process. Harriet Shortt and Samantha Parsley trace the social science heritage of visual … considerations and the kinds of research questions visual methods are well suited to answering. The book outlines technical concerns …