Search Results - subject:"visual design"

Applied conjoint analysis : from product and service design to market and pricing strategies

Rao, Vithala R. - 2026 - Second edition

eye tracking, visual design evaluations, search data and GPT, among others. While the focus of the book is on methods in …

Persistent link: https://www.econbiz.de/10015560179

Analysis of the influence of attribute design to conversion of the use of Gofood and Grabfood application services by Muslim consumer in Indonesia

Krisrana, Athaya Vita; Gayatri, Gita - In: ASEAN marketing journal : Association of Southeast … 15 (2023) 1, pp. 69-87

in this study visual design, information design, navigation design, payment, and collaboration design. Based on … affect the conversion of Gofood and Grabfood service usages. However, the visual design does not affect the conversion of the …

Persistent link: https://www.econbiz.de/10015438936

Analysis of the influence of attribute design to conversion of the use of Gofood and Grabfood application services by Muslim consumer in Indonesia

Krisrana, Athaya Vita; Gayatri, Gita - In: ASEAN Marketing Journal 15 (2023) 1, pp. 69-87

Persistent link: https://www.econbiz.de/10015625135

When beauty meets crisis : exploring the role of aesthetic design and consumer response in product failure

Hong, JungHwa; Byun, Kyung-Ah - In: European journal of marketing 59 (2025) 4, pp. 1124-1150

Persistent link: https://www.econbiz.de/10015396324

Eco-Label Visual Design and Sustainability : The Impact on Consumer Perceptions and Market Trends

Donato, Carmela - 2025

ON CONSUMER BEHAVIOR -- CHAPTER 4: THE EFFECT OF ECO-LABEL LOGOS VISUAL DESIGN ON CONSUMERS’ SUSTAINABILITY PERCEPTIONS …-world eco-labels, analyzing how their visual design impacts sustainability perceptions and label adoption. By synthesizing …

Persistent link: https://www.econbiz.de/10015397231

Exploring flow experience for hotel's branded booking apps

Srivastava, Neha; Mishra, Abhishek; Malhotra, Gunjan - In: International journal of retail and distribution management 53 (2025) 10/11, pp. 1093-1106

Persistent link: https://www.econbiz.de/10015614874

Framing of differences : visual product frames reduce consumer choice deferrals

Jia, Yanli; Ouyang, Jun; Dong, John Qi; Jiang, Yuwei - In: Journal of marketing 89 (2025) 2, pp. 163-180

Persistent link: https://www.econbiz.de/10015374236

Analysing brand attachment for restaurant table booking mobile application

Srivastava, Neha; Malhotra, Gunjan - In: International journal of retail and distribution management 53 (2025) 2, pp. 151-164

Persistent link: https://www.econbiz.de/10015610373

Rightly written : the influence of handwritten typefaces in app icons on the downloads of consumers with different regulatory focuses

Chen, Ming; Yu, Shih-Heng; Jin, Xiangdong - In: Electronic commerce research 25 (2025) 6, pp. 4895-4922

Persistent link: https://www.econbiz.de/10015595598

Antecedents of usability to sustain users' engagement in online learning

Ghai, Akanksha - In: The Palgrave Handbook of Sustainable Digitalization for …, (pp. 233-257). 2024

Persistent link: https://www.econbiz.de/10015071268