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Framing of differences :
visual
product
frames
reduce consumer choice deferrals
Jia, Yanli
;
Ouyang, Jun
;
Dong, John Qi
;
Jiang, Yuwei
- In:
Journal of marketing
89
(
2025
)
2
,
pp. 163-180
Persistent link: https://www.econbiz.de/10015374236
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