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  • Search: subject:"web analytics"
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Year of publication
Subject
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Web analytics 286 Webanalyse 282 Social Web 111 Social web 111 Online-Marketing 78 Internet marketing 76 Consumer behaviour 58 Konsumentenverhalten 58 Website 30 Data Mining 28 Electronic Commerce 27 Data mining 26 Web 2.0 technologies 26 Web 2.0-Technologien 26 Online retailing 24 Online-Handel 24 E-commerce 23 Internet 23 Search engine 21 Suchmaschine 21 Deutschland 19 Big Data 18 Germany 18 USA 18 United States 18 Beziehungsmarketing 17 Relationship marketing 17 Big data 15 Marketing management 15 Marketingmanagement 15 Viral marketing 15 Virales Marketing 15 web analytics 15 Advertising effects 14 Werbewirkung 14 Brand management 12 Internet usage 12 Internetnutzung 12 Markenführung 12 Brand image 11
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Online availability
All
Undetermined 79 Free 45 CC license 1
Type of publication
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Article 211 Book / Working Paper 93
Type of publication (narrower categories)
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Article in journal 134 Aufsatz in Zeitschrift 134 Aufsatz im Buch 55 Book section 55 Graue Literatur 18 Non-commercial literature 18 Hochschulschrift 16 Working Paper 15 Arbeitspapier 14 Case study 13 Fallstudie 13 Collection of articles of several authors 12 Sammelwerk 12 Thesis 10 Aufsatzsammlung 4 Conference paper 4 Konferenzbeitrag 4 Ratgeber 4 Guidebook 3 Conference proceedings 2 Glossar enthalten 2 Glossary included 2 Handbook 2 Handbuch 2 Konferenzschrift 2 research-article 2 Amtsdruckschrift 1 Article 1 Collection of articles written by one author 1 Forschungsbericht 1 Government document 1 Sammlung 1 viewpoint 1
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Language
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English 247 German 49 Undetermined 6 Spanish 2 French 1
Author
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Tucker, Catherine 6 Bergemann, Dirk 5 Bonatti, Alessandro 5 Chiou, Lesley 5 Coppola, Andrea 4 Seabold, Skipper 4 Sigala, Marianna 4 Ayanso, Anteneh 3 Benamar, Hedi 3 Christou, Evangelos 3 Foucault, Thierry 3 Gretzel, Ulrike 3 Mkono, Muchazondida 3 Vega, Clara 3 Zumstein, Darius 3 Araújo, Noelia 2 Askegaard, Søren 2 Bosangit, Carmela 2 Braun, Gabriele 2 Burbary, Ken 2 Buttle, Francis A. 2 Capelle-Blancard, Gunther 2 Cardoso, Flavia 2 Colleoni, Elanor 2 Colt, Laura 2 Fraiz, José Antonio 2 Gabl, Sabrina 2 Garbuio, Massimo 2 Gloor, Peter A. 2 Groeger, Lars 2 Guercini, Simone 2 Hai-Jew, Shalin 2 Harrigan, Paul 2 Hemann, Chuck 2 Hemetsberger, Andrea 2 Hoberg, Philipp 2 Holsing, Christian 2 Jayaram, Dureen 2 Kamasak, Rifat 2 Keßler, Esther 2
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Institution
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Springer Fachmedien Wiesbaden 2 Academy of Marketing 1 Galileo Press 1 IGI Global 1 National Bureau of Economic Research 1 Rheinisch-Westfälische Technische Hochschule Aachen 1 Universität Regensburg / ibi research 1 Verlag Dr. Kovač 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1 Workshop on E-Business <10, 2011, Schanghai> 1 World Tourism Organization 1 epubli GmbH 1 marketing-Börse GmbH 1
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Published in...
All
HMD : Praxis der Wirtschaftsinformatik 8 Journal of advertising research 5 Research in consumer behavior 5 Consumer culture theory 4 International marketing in the fast changing world 4 Journal of business research : JBR 4 Journal of internet commerce 4 Journal of marketing management : MM 4 Technological forecasting & social change : an international journal 4 Tourism sensemaking : strategies to give meaning to experience 4 Business ethics : a European review 3 Cowles Foundation Discussion Paper 3 Electronic commerce research and applications 3 International journal of contemporary hospitality management 3 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 3 Rheinwerk Computing 3 Social media listening and monitoring for business applications 3 Tourism management perspectives : TMP 3 Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings 2 Corporate communications : an international journal 2 Digitale Kommunikation 2 E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers 2 E-marketing ; Vol. 1 2 European journal of marketing : EJM 2 Handbook of qualitative research methods on human resource management : innovative techniques 2 International journal of arts management 2 International journal of business information systems : IJBIS 2 International journal of electronic business 2 International journal of hospitality management 2 International journal of internet marketing and advertising : IJIMA 2 International journal of networking and virtual organisations : IJNVO 2 Journal of business ethics : JOBE 2 Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing 2 Journal of electronic commerce research : JECR 2 Journal of fashion marketing and management 2 Journal of management information systems : JMIS 2 Journal of vacation marketing : an international journal 2 MIT Sloan Research Paper 2 Medienmanagement und E-Business 2 New directions in tourism analysis 2
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Source
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ECONIS (ZBW) 290 RePEc 7 Other ZBW resources 5 EconStor 2
Showing 121 - 130 of 304
Cover Image
Using Google Analytics for measuring inlinks effectiveness.
Plaza, Beatriz - Volkswirtschaftliche Fakultät, … - 2009
The aim of this brief communication is to develop a tracking methodology to analyse the effectiveness of inlink visits (return visit behaviour and length of sessions). In other words, how deep do inlink visitors navigate into the website? Do all inlinks perform the same? This paper addresses...
Persistent link: https://www.econbiz.de/10008476379
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The web mirrors value in the real world : comparing a firm’s valuation with its web network position
Yun, Qiaoyun; Gloor, Peter A. - In: Computational and mathematical organization theory 21 (2015) 4, pp. 356-379
Persistent link: https://www.econbiz.de/10011389462
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Erfolgreiche Websites : SEO, SEM, Online-Marketing, Usability
Keßler, Esther; Rabsch, Stefan; Mandić, Mirko - 2015 - 3., aktualisierte und erweiterte Auflage
Dieses ziegelsteinschwere, rund 1.000 Seiten starke Buch enthält alle wichtigen Informationen darüber, wie eine Website optimiert werden kann, sodass sie die potenziellen Kunden erreicht und grosse Wirksamkeit entfaltet, d.h. verkaufsfördernd und kundenbindend wirkt. Aufgrund neuer...
Persistent link: https://www.econbiz.de/10014010084
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Leitfaden Data Driven Marketing
Braun, Gabriele (ed.); Schwarz, Torsten (ed.) - 2015 - 1st ed
Persistent link: https://www.econbiz.de/10011838008
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"There will not be a World Cup" : the kratophanous power of the FIFA 2014 World Cup in Brazil
Rosenthal, Benjamin; Cardoso, Flavia - 2015
Persistent link: https://www.econbiz.de/10011657641
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Automatische Auswertung von Kundenmeinungen : Opinion Mining am Beispiel eines Projekts für die Versicherungswirtschaft
Reinel, Dirk; Scheidt, Jörg - In: Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. …, (pp. 129-149). 2015
Persistent link: https://www.econbiz.de/10011308014
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E-Commerce und Datenschutzrecht im Konflikt
Lotz, Patricia - In: HMD : Praxis der Wirtschaftsinformatik 52 (2015) 302, pp. 192-202
Der Aufsatz behandelt Rechtsfragen zum Einsatz moderner Marketingformen. Aus rechtlicher Sicht werden Webtracking, Geolokalisierung und Social Plugins besprochen. Zudem wird eine Übersicht über die Integration von E-Payment-Lösungen gegeben.
Persistent link: https://www.econbiz.de/10011291002
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Understanding customers' behaviour through Web data mining models
Veglio, Valerio - In: Handbook of research on integrating social media into …, (pp. 240-256). 2015
Persistent link: https://www.econbiz.de/10011294586
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Reziprozität in der Markenführung und Marktforschung als Chance im digitalen Umfeld
Corves, Annette; Hundertmark, Dirk - In: Zukunft der Marktforschung : Entwicklungschancen in …, (pp. 269-287). 2015
Persistent link: https://www.econbiz.de/10011280749
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On-line media planning and on-line media common measurement currencies
Basal, Bilgen - In: Handbook of research on effective advertising …, (pp. 105-124). 2015
Persistent link: https://www.econbiz.de/10011283759
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