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  • Search: subject:"web search engines"
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Year of publication
Subject
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Web search engines 12 Internet marketing 7 Suchmaschine 7 Internet 5 Internet advertising 4 Web search engines. 3 External Search 2 Gestaltung 2 Information Technology 2 Internal Search 2 Internet marketing. 2 Marketing 2 Online search 2 Online-Marketing 2 Online-Recherche 2 Search engine 2 Site Search 2 Technology and Innovation 2 Web Search Engines 2 Web Site 2 Website 2 Website Searching 2 Werbung 2 Arbeitsuche 1 Bing 1 Civil society 1 Computer network resources 1 Einführung 1 Entropie 1 Entropy 1 Evaluation 1 Google 1 Graded‐relevance 1 Health information retrieval 1 Information behaviour 1 Information costs 1 Information integration 1 Information retrieval 1 Information searches 1 Information technology 1
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Online availability
All
Undetermined 4
Type of publication
All
Book / Working Paper 11 Article 5 Other 2
Type of publication (narrower categories)
All
Article in journal 2 Aufsatz in Zeitschrift 2 research-article 2
Language
All
English 16 Undetermined 2
Author
All
Jansen, Bernard J. 2 Michael, Alex 2 Ortiz-Cordova, Adan 2 Salter, Ben 2 Seda, Catherine 2 Aldana‐Montes, José F. 1 Batri, K. 1 Chambers, Rickard 1 Clay, Bruce 1 Colborn, James 1 Esparza, Susan 1 Fox, Vanessa 1 Giguère, Eric 1 Killick, Craig 1 Lakshmi, S. 1 Lee, Kevin 1 Lewandowski, Dirk 1 Martinez‐Gil, Jorge 1 Neethling, Riaan 1 Ribeiro, Cristina 1 Rogers, Richard 1 Sathiyabhama, B. 1 Teixeira Lopes, Carla 1
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Published in...
All
Online Information Review 2 International Journal of Information Systems in the Service Sector (IJISSS) 1 International journal of enterprise network management 1 International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association 1
Source
All
USB Cologne (EcoSocSci) 11 Other ZBW resources 3 BASE 2 ECONIS (ZBW) 2
Showing 1 - 10 of 18
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Entropy a new measure to gauge search engine optimisation
Lakshmi, S.; Sathiyabhama, B.; Batri, K. - In: International journal of enterprise network management 9 (2018) 3/4, pp. 189-204
Persistent link: https://www.econbiz.de/10011970905
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Associating Searching on Search Engines to Subsequent Searching on Sites
Ortiz-Cordova, Adan; Jansen, Bernard J. - In: International Journal of Information Systems in the … 8 (2016) 2, pp. 30-43
In this research study, the authors investigate the association between external searching, which is searching on a web search engine, and internal searching, which is searching on a website. They classify 295,571 external – internal searches where each search is composed of a search engine...
Persistent link: https://www.econbiz.de/10012045847
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Associating searching on search engines to subsequent searching on sites
Ortiz-Cordova, Adan; Jansen, Bernard J. - In: International journal of information systems in the … 8 (2016) 2, pp. 30-43
Persistent link: https://www.econbiz.de/10011493856
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Search engine optimization all-in-one for dummies
Clay, Bruce; Esparza, Susan - 2012 - 2nd ed.
Persistent link: https://www.econbiz.de/10009495930
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Smart combination of web measures for solving semantic similarity problems
Martinez‐Gil, Jorge; Aldana‐Montes, José F. - In: Online Information Review 36 (2012) 5, pp. 724-738
combination of several popular web search engines. The approach is evaluated on the Miller and Charles and Gracia and Mena …
Persistent link: https://www.econbiz.de/10014966196
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Comparative evaluation of web search engines in health information retrieval
Teixeira Lopes, Carla; Ribeiro, Cristina - In: Online Information Review 35 (2011) 6, pp. 869-892
precision (gap), average precision (ap), gap@5, gap@10, ap@5 and ap@10. Findings – The results show that generalist web search … engines surpass the precision of health‐specific engines. Google has the best performance, mainly in the top ten results. It …
Persistent link: https://www.econbiz.de/10014966131
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Marketing in the age of Google : your online strategy is your business strategy
Fox, Vanessa - 2010
Persistent link: https://www.econbiz.de/10004956093
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Let's cut to the chase : common sense search engine optimization for small business
Killick, Craig - 2010
Persistent link: https://www.econbiz.de/10009361748
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The truth about : pay-per-click search advertising
Lee, Kevin - 2009 - 1. print.
Persistent link: https://www.econbiz.de/10004933137
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Marketing through search optimization : how people search and how to be found on the Web
Michael, Alex; Salter, Ben - 2008 - 2. ed.
Persistent link: https://www.econbiz.de/10004896699
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