Search Results - subject:"website interactivity"

Reconnoitering enablers of travelers' online hotel booking intention : moderation of service affordability and perceived pandemic risk

Biswas, Abhijeet - In: International journal of quality & reliability management 40 (2023) 2, pp. 542-565

Persistent link: https://www.econbiz.de/10013535705

Antecedents of m-commerce satisfaction and purchase behaviour in the footwear industry

Haque, Mehruba; Wong, Amy - In: International journal of electronic marketing and … 13 (2022) 3, pp. 259-279

Persistent link: https://www.econbiz.de/10014309727

Interactive websites of e-malls instigate intentions to generate e-WoM

Awan, Tahir Mumtaz; Latif, Tayyaba; Aslam, Faheem; … - In: International journal of electronic marketing and … 13 (2022) 3, pp. 319-333

Persistent link: https://www.econbiz.de/10014309741

An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context

Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140

Persistent link: https://www.econbiz.de/10012484043

Website interactivity and brand development of online travel agencies in China : the moderating role of age

Ye, Haobin; Barreda, Albert A.; Okumus, Fevzi; Nusair, … - In: Journal of business research : JBR 99 (2019), pp. 382-389

Persistent link: https://www.econbiz.de/10012023665

UTILIZAREA TEHNOLOGIEI ”EYE TRACKING” PENTRU A MĂSURA INTERACTIVITATEA ONLINE: UN CADRU TEORETIC

ROBU, Adriana-Emilia - In: Management Intercultural (2013) 27, pp. 78-83

Notwithstanding that each and every company, even the sweetshop around the corner has found its way to the Internet, some customers still hesitate to shop online or to shop from one site and ignore the other. In order to build an online effective communication between the participants, one of...

Persistent link: https://www.econbiz.de/10011079416

Beauty is truth : the effects of inflated product claims and website interactivity on evaluations of retailers' websites

Franco Valdez, Ana Dolores; Valdez Cervantes, Alfonso; … - In: Journal of business research : JBR 90 (2018), pp. 67-74

Persistent link: https://www.econbiz.de/10011881982

Sport league website : an effective marketing communication tool for corporate sponsors

Kim, Doyeop; Walker, Matthew; Heo, Jun; Koo, Gi-Yong - In: International journal of sports marketing & sponsorship 18 (2017) 3, pp. 314-327

Persistent link: https://www.econbiz.de/10011781803

Usability Review of Corporate Websites: Case of Product Versus Service Sectors in Malaysia

Nathan, Robert Jeyakumar; Musah, Ibrahim; Dhillon, Guru - In: International Journal of Technology Diffusion (IJTD) 8 (2017) 2, pp. 43-53

Marketing and electronic commerce literature abound in criteria that contribute to the success of an online marketing website. Collectively the factors that contribute to the success of a website are known as the usability factors of websites. This chapter discusses seven of these usability...

Persistent link: https://www.econbiz.de/10012048370

Sport league website: an effective marketing communication tool for corporate sponsors

Kim, Doyeop; Walker, Matthew; Heo, Jun; Koo, Gi-Yong - In: International Journal of Sports Marketing and Sponsorship 18 (2017) 3, pp. 314-327

three website-related variables (i.e. website interactivity, website fit, and website credibility), while controlling for a … discussed with limitations and suggestions for future research. Findings This study found three important things. First, website … interactivity played an important role in attitude toward the ad and willingness to click on the banner ad. Second, website fit …

Persistent link: https://www.econbiz.de/10014811527