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isPartOf:"Nonprofit marketing : sectoral applications"
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Nonprofit marketing
16
Nonprofit-Marketing
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Cultural sector
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Nonprofit organization
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Nonprofit-Organisation
4
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Nonprofit marketing : sectoral applications
Journal of nonprofit & public sector marketing
38
International journal of nonprofit and voluntary sector marketing
37
International review on public and non-profit marketing
32
Journal of marketing for higher education
30
International journal of nonprofit & voluntary sector marketing
26
Journal of philanthropy and marketing
16
The evolution of nonprofit marketing
14
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
10
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
9
Nonprofit and voluntary sector quarterly
9
Journal of business research : JBR
7
Wissenschaftsmarketing : Dialoge gestalten
7
Hochschulmarketing
6
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
6
Journal of marketing communications
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
6
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
5
Journal of marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
5
Springer eBook Collection
5
SpringerLink / Bücher
5
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
5
Australasian marketing journal
4
Discussion paper
4
Europäische Hochschulschriften / 5
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Psychology & marketing
4
Sage library in marketing
4
The Jossey-Bass handbook of nonprofit leadership and management
4
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
3
Freiburger betriebswirtschaftliche Diskussionsbeiträge
3
Hamburger Schriften zur Marketingforschung
3
International journal of arts management
3
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ECONIS (ZBW)
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1
Public sector marketing is different
Lamb, Charles W.
-
2008
Persistent link: https://www.econbiz.de/10003717564
Saved in:
2
Public policy marketing : marketing exchange in the public sector
Buurma, Hans
-
2008
Persistent link: https://www.econbiz.de/10003717568
Saved in:
3
Marketing in the public sector : towards a typology of public services
Laing, Angus
-
2008
Persistent link: https://www.econbiz.de/10003717572
Saved in:
4
Restoring public legitimacy to the nonprofit sector : a survey experiment using descriptions of nonprofit ownership
Schlesinger, Mark J.
;
Mitchell, Shannon Kay
;
Gray, …
-
2008
Persistent link: https://www.econbiz.de/10003717582
Saved in:
5
Marketing the fine and performing arts : what has marketing done for the arts lately?
Thomas, Edward G.
;
Cutler, Bob D.
-
2008
Persistent link: https://www.econbiz.de/10003717586
Saved in:
6
Crisis in the arts : the marketing response
Scheff, Joanne
;
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717590
Saved in:
7
Applying the marketing concept to cultural organisations : an empirical study of the relationship between market orientation and performance
Gainer, Brenda
;
Padanyi, Paulette
-
2008
Persistent link: https://www.econbiz.de/10003717592
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8
Entrepreneurship and leadership in marketing the arts
Colbert, François
-
2008
Persistent link: https://www.econbiz.de/10003717594
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9
The marketing of political candidates
Shama, Avraham
-
2008
Persistent link: https://www.econbiz.de/10003717595
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10
Marketing the political product
Reid, David McHardy
-
2008
Persistent link: https://www.econbiz.de/10003717597
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11
Political marketing : structure and process
Butler, Patrick
;
Collins, Neil
-
2008
Persistent link: https://www.econbiz.de/10003717598
Saved in:
12
Political marketing : vive la différence!
Lock, Andrew
;
Harris, Phil
-
2008
Persistent link: https://www.econbiz.de/10003717599
Saved in:
13
Theory and concept development in political marketing : issues and an agenda
Henneberg, Stephan
;
O'Shaughnessy, Nicholas Jackson
-
2008
Persistent link: https://www.econbiz.de/10003717709
Saved in:
14
Charitable giving by individuals : a study of attitudes and practice
Radley, Alan
;
Kennedy, Marie
-
2008
Persistent link: https://www.econbiz.de/10003717712
Saved in:
15
Market orientation among small to medium sized UK charitable organisations : implications for fund-raising performance
Bennett, Roger
-
2008
Persistent link: https://www.econbiz.de/10003717717
Saved in:
16
Brand orientation in the charity sector : a framework for discussion and research
Hankinson, Philippa
-
2008
Persistent link: https://www.econbiz.de/10003717721
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