//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Öko-Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Green marketing
6
Öko-Marketing
6
Consumer behaviour
5
Konsumentenverhalten
5
Environmental consciousness
4
Umweltbewusstsein
4
Sustainable product
3
Öko-Produkt
3
Environmental management
2
Umweltmanagement
2
environmental knowledge
2
Advertising effects
1
Altruism
1
Altruismus
1
Behavioral reasoning theory (BRT)
1
Beschaffung
1
Brand image
1
Brand management
1
Competitive advantage
1
Consumer attitudes
1
Cosmetics
1
Developing countries
1
Energieeinsparung
1
Energy conservation
1
Entwicklungsländer
1
Firm performance
1
Frauen
1
Green marketing strategy
1
Green purchasing behavior
1
Jugendliche
1
Kosmetik
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Nachhaltige Entwicklung
1
Nachhaltigkeit
1
Procurement
1
South Africa
1
Sustainability
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Chatterjee, Swetarupa
1
Cheah, Isaac
1
Demessie, Girma Tegene
1
Gogoi, Bidyut Jyoti
1
Khan, Basheera Bibi
1
Khan, Mohammed Naved
1
Mahrous, Abeer A.
1
Marzouk, Omneya A.
1
Nagar, Komal
1
Sadarangani, Pradip H.
1
Shimul, Anwar Sadat
1
Shukla, Amit
1
Sreen, Naman
1
Uddin, S. M. Fatah
1
more ...
less ...
Published in...
All
Journal of global marketing
Journal of business research : JBR
24
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
International journal of contemporary hospitality management
12
Cogent business & management
10
International journal of consumer studies
10
Journal of strategic marketing
9
Amfiteatru economic : an economic and business research periodical
8
Journal of international consumer marketing
8
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of business ethics : JOBE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
Asia Pacific journal of marketing and logistics
6
Asia-Pacific journal of business administration
6
Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
International journal of green economics
6
Journal of Islamic marketing
6
Journal of marketing management : MM
6
The journal of business & industrial marketing
6
European research studies
5
Global business review
5
Green advertising and the reluctant consumer
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of production economics
5
Journal of hospitality marketing & management
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Corporate social responsibility and environmental management
4
Driving green consumerism through strategic sustainability marketing
4
International journal of advertising : the quarterly review of marketing communications
4
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effect of green marketing strategy on firm’s performance in the context of developing country
Demessie, Girma Tegene
;
Shukla, Amit
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 193-209
Persistent link: https://www.econbiz.de/10014321505
Saved in:
2
Investigating female shoppers' attitude and purchase intention toward green cosmetics in South Africa
Shimul, Anwar Sadat
;
Cheah, Isaac
;
Khan, Basheera Bibi
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012821771
Saved in:
3
Impact of green consumption value, and context-specific reasons on green purchase intentions : a behavioral reasoning theory perspective
Chatterjee, Swetarupa
;
Sreen, Naman
;
Sadarangani, Pradip H.
- In:
Journal of global marketing
35
(
2022
)
4
,
pp. 285-305
Persistent link: https://www.econbiz.de/10013361611
Saved in:
4
Sustainable consumption behavior of energy and water-efficient products in a resource-constrained environment
Marzouk, Omneya A.
;
Mahrous, Abeer A.
- In:
Journal of global marketing
33
(
2020
)
5
,
pp. 335-353
Persistent link: https://www.econbiz.de/10012313051
Saved in:
5
Young consumer's green purchasing behavior : opportunities for green marketing
Uddin, S. M. Fatah
;
Khan, Mohammed Naved
- In:
Journal of global marketing
31
(
2018
)
4
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011963137
Saved in:
6
Modeling the effects of green advertising on brand image : investigating the moderating effects of product involvement using structural equation
Nagar, Komal
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 152-171
Persistent link: https://www.econbiz.de/10011433865
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->