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~subject:"Großbritannien"
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Großbritannien
Green marketing
934
Öko-Marketing
934
Consumer behaviour
556
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556
Umweltbewusstsein
416
Environmental consciousness
414
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267
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220
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Marketingmanagement
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114
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111
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108
Advertising effects
104
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green marketing
95
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86
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86
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81
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United States
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Eco-label
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Umweltzeichen
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Marketing
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Burchell, Kevin
2
Rettie, Ruth
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Bagenal, Sally
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Comparative economic research : Central and Eastern Europe
1
Corporate communications : an international journal
1
European journal of innovation management : EJIM
1
International journal of nonprofit & voluntary sector marketing
1
Journal of consumer behaviour : an international research review
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Journal of marketing management : MM
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The European retail digest : the authoritative guide to trends and developments in retailing across Europe
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ECONIS (ZBW)
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1
Entrepreneurial insights into sustainable marketing : a case study of U.K. music festivals
Richardson, Neil
- In:
Strategic change
27
(
2018
)
6
,
pp. 559-570
Persistent link: https://www.econbiz.de/10011973358
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2
The influence of green advertising during a corporate disaster
Bodkin, Charles D.
;
Amato, Louis
;
Amato, Christie H.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 256-275
Persistent link: https://www.econbiz.de/10011401363
Saved in:
3
Social normalisation : using marketing to make green normal
Rettie, Ruth
;
Burchell, Kevin
;
Barnham, Chris
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010255554
Saved in:
4
Adoption of "eco-advantage" by SMEs : emerging opportunities and constraints
Oxborrow, Lynn
;
Brindley, Clare
- In:
European journal of innovation management : EJIM
16
(
2013
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10009781391
Saved in:
5
Normalising green behaviours : a new approach to sustainability marketing
Rettie, Ruth
;
Burchell, Kevin
;
Riley, Debra
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 420-444
Persistent link: https://www.econbiz.de/10009545951
Saved in:
6
Framing environmental advocacy : a study of 30 years of advertising in National Geographic Magazine
Bortree, Denise
;
Ahern, Lee
;
Dou, Xue
;
Smith, Alexandra …
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
2
,
pp. 77-91
Persistent link: https://www.econbiz.de/10009739790
Saved in:
7
Greenwashing as an example of ecological marketing misleading practices
Marciniak, Adam
- In:
Comparative economic research : Central and Eastern Europe
12
(
2009
)
1/2
,
pp. 49-59
Persistent link: https://www.econbiz.de/10003905097
Saved in:
8
Sustainability and the marketing challenge : interview with David Whiting, Director, T-Shed and Sally Bagenal, Director of T-Shed and founder of OMSCo (the Organic Milk Suppliers C...
Whiting, David
;
Bagenal, Sally
;
Cuthbertson, Richard
- In:
The European retail digest : the authoritative guide to …
55
(
2007/08
),
pp. 52-56
Persistent link: https://www.econbiz.de/10003627187
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