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Absatz
14
USA
4
Ausland
2
Betriebliche Information
2
Einzelhandel
2
Marketing
2
Absatzforschung
1
Absatzförderung
1
Ausbildung
1
Entwicklungsgebiete
1
Industrie
1
Kaufmann
1
Market research
1
Marketing management
1
Marketingmanagement
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Marktforschung
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United States
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Article
11
Book / Working Paper
3
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Undetermined
11
English
3
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All
Allvine, Fred C.
1
Boone, Louis E.
1
Brien, Richard H.
1
Cranch, A. Graeme
1
Curhan, Ronald C.
1
Greer, Thomas V.
1
Henley, Donald S.
1
Kotler, Philip
1
Kurtz, David L.
1
Mazze, Edward M.
1
McMillan, James R.
1
Nakanishi, Masao
1
Nason, Robert W.
1
Spratlen, Thaddeus H.
1
Sweeney, Daniel J.
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American Marketing Association
3
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Combined proceedings (Spring Conference + Fall Conference)
Journal of marketing
53
Business horizons
46
Working paper / National Bureau of Economic Research, Inc.
39
NBER working paper series
30
Journal of business research : JBR
29
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
28
Der Bankkaufmann : BK ; Fachmagazin für Bankpraxis und Bankmanagement
27
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
27
NBER Working Paper
26
Esomar congress
24
Europäische Hochschulschriften / 5
22
Sparkasse : Manager-Magazin für die Sparkassen-Finanzgruppe
22
International journal of forecasting
21
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Advances in business and management forecasting
19
European journal of marketing : EJM
19
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
19
Arbeitspapier / Institut für Marketing, Universität Mannheim
17
IO-Management-Zeitschrift
16
IO : Management-Zeitschrift industrielle Organisation
15
Industrial marketing management : the international journal for industrial and high-tech firms
15
Jahrbuch der Absatz- und Verbrauchsforschung
15
Marketing : ZFP ; journal of research and management
15
Journal of business economics : JBE
14
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
14
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
13
European journal of operational research : EJOR
13
International journal of production economics
13
Series / American Marketing Association
13
Small industry bulletin for Asia and the Pacific
13
SpringerLink / Bücher
13
California management review
12
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
12
Der Betriebswirt : Management in Wissenschaft und Praxis
12
International marketing strategy
12
Zeitschrift für Organisation : ZO ; Z für O ; neue Betriebswirtschaft
12
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
12
Absatzwirtschaft
11
Agrarmärkte & [und] Agrarmarketing : Strategien im grünen Markt. Hrsg. zum 60. Geburtstag von Helmut Fahrnschon
11
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ECONIS (ZBW)
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1
Marketing in turbulent times and Marketing : the challenges and the opportunities
Mazze, Edward M.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000049030
Saved in:
2
Relevance in marketing: problems, research, action [and] Marketing in motion - "where the action is" : 1971 combined proceedings
Allvine, Fred C.
(
contributor
)
-
1972
Persistent link: https://www.econbiz.de/10001479335
Saved in:
3
New marketing for social and economic progress and Marketing's contributions to the firm and to the society
Curhan, Ronald C.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000579586
Saved in:
4
Measurement of sales promotion effect at the retail level - A new approach
Nakanishi, Masao
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1972
),
pp. 338-343
Persistent link: https://www.econbiz.de/10003637714
Saved in:
5
Inherent dysfunctions of the American market system
Nason, Robert W.
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1973
),
pp. 213-219
Persistent link: https://www.econbiz.de/10003638108
Saved in:
6
The role of perceived risk in industrial marketing decisions
McMillan, James R.
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1972
),
pp. 412-417
Persistent link: https://www.econbiz.de/10003622832
Saved in:
7
Marketing: A social responsibility
Spratlen, Thaddeus H.
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1972
),
pp. 65-75
Persistent link: https://www.econbiz.de/10003683880
Saved in:
8
Marketing information systems: Current status in American industry
Boone, Louis E.
;
Kurtz, David L.
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1971
),
pp. 163-167
Persistent link: https://www.econbiz.de/10003500497
Saved in:
9
Marketing information systems : The state of the art
Brien, Richard H.
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1972
),
pp. 19-27
Persistent link: https://www.econbiz.de/10003502359
Saved in:
10
Soviet international marketing: Rationale and practice
Greer, Thomas V.
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1971
),
pp. 267-270
Persistent link: https://www.econbiz.de/10003563545
Saved in:
11
Multinational marketing: Present position and future challenges
Henley, Donald S.
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1972
),
pp. 41-47
Persistent link: https://www.econbiz.de/10003576157
Saved in:
12
Defining the limits of marketing
Kotler, Philip
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1973
),
pp. 48-56
Persistent link: https://www.econbiz.de/10003607060
Saved in:
13
The application of computer simulation techniques to retail merchandise management: a feasibility study
Sweeney, Daniel J.
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1972
),
pp. 498-503
Persistent link: https://www.econbiz.de/10003692189
Saved in:
14
Modern marketing techniques applied to developing countries
Cranch, A. Graeme
- In:
Combined proceedings (Spring Conference + Fall Conference)
3
(
1972
),
pp. 183-186
Persistent link: https://www.econbiz.de/10003533688
Saved in:
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