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European journal of marketing : EJM
SpringerLink / Bücher
180
Journal of business research : JBR
118
Industrial marketing management : the international journal for industrial and high-tech firms
88
Springer eBook Collection
84
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
30
Journal of research in marketing and entrepreneurship : JRME
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AMS review : official publication of the Academy of Marketing Science
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Journal of marketing research : JMR
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The journal of business & industrial marketing
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Jahrbuch der Absatz- und Verbrauchsforschung
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Marketing : ZFP ; journal of research and management
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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essentials
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ECONIS (ZBW)
70
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1
The impact of market size on new market entry : a contingency approach
Min, Sungwook
;
Kim, Namwoon
;
Zhan, Ge
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 2-22
Persistent link: https://www.econbiz.de/10011626371
Saved in:
2
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
3
The transparency construct in corporate marketing
Leitch, Shirley R.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
Saved in:
4
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
5
The depiction of marketing and marketers in the news media
Cluley, Robert
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 752-769
Persistent link: https://www.econbiz.de/10011529638
Saved in:
6
Marketers are consumers too : integrating consumer-self in potential value creation
Carrington, Michal J.
;
Neville, Benjamin A.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 863-891
Persistent link: https://www.econbiz.de/10011529699
Saved in:
7
Unintended effects of marketing messages on salespeople's cynicism
Seriki, Olalekan K.
;
Evans, Kenneth R.
;
Jeon, Hyo Jin
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10011529783
Saved in:
8
Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Saved in:
9
Brickbats and bouquets for marketing
Kitchen, Philip J.
;
Sheth, Jagdish N.
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
Saved in:
10
A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability
Krush, Michael T.
;
Agnihotri, Raj
;
Trainor, Kevin J.
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2077-2102
Persistent link: https://www.econbiz.de/10011629283
Saved in:
11
Market practices in countercultural market emergence
Hietanen, Joel
;
Rokka, Joonas
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1563-1588
Persistent link: https://www.econbiz.de/10011409465
Saved in:
12
What we know, don't know, and should know about confusion marketing
Kasabov, Edwaed
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1777-1808
Persistent link: https://www.econbiz.de/10011449322
Saved in:
13
When does metric use matter less? : how firm and managerial characteristics moderate the relationship between metric use and marketing mix performance
Mintz, Ofer
;
Currim, Imran S.
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1809-1856
Persistent link: https://www.econbiz.de/10011449324
Saved in:
14
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
15
Neural network approach to understanding the children's market
Haryanto, Jony Oktavian
;
Silva, Manuela
;
Moutinho, Luiz
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 372-397
Persistent link: https://www.econbiz.de/10011309598
Saved in:
16
Chief marketing officer's equity incentives : economic determinants and effects on shareholder value
Fabrizi, Michele
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1757-1781
Persistent link: https://www.econbiz.de/10010429762
Saved in:
17
Establishing the scope of marketing practice : insights from practitioners
Dibb, Sally
;
Simões, Cláudia
;
Wensley, Robin
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 380-404
Persistent link: https://www.econbiz.de/10010344071
Saved in:
18
Predicting handbill avoidance in Hong Kong and the UK
Prendergast, Gerard P.
;
Tsang, Alex S. L.
;
Cheng, Ranis
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 132-146
Persistent link: https://www.econbiz.de/10010344234
Saved in:
19
Persuasion, marketing communication, and the metaphor of magic
Miles, Chris
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2002-2019
Persistent link: https://www.econbiz.de/10010205943
Saved in:
20
A new era of consumer marketing? : an application of co-creational marketing in the music industry
Gamble, Jordan
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1859-1888
Persistent link: https://www.econbiz.de/10010205966
Saved in:
21
Marketing performance assessment systems and the business context
Frösén, Johanna
;
Tikkanen, Henrikki
;
Jaakkola, Matti
; …
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 715-737
Persistent link: https://www.econbiz.de/10009764004
Saved in:
22
Consuming spirituality : the pleasure of uncertainty
Shaw, Deirdre
;
Thomson, Jennifer
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 557-573
Persistent link: https://www.econbiz.de/10009733010
Saved in:
23
Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 525-556
Persistent link: https://www.econbiz.de/10009733013
Saved in:
24
Acquiring market flexibility via niche portfolios : the case of Fisher & Paykel Appliance Holdings Ltd.
Hamlin, Robert
;
Henry, James
;
Cuthert, Ron
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1302-1319
Persistent link: https://www.econbiz.de/10009661197
Saved in:
25
Markets, music and all that jazz
Kubacki, Krzysztof
;
Croft, Robin
- In:
European journal of marketing : EJM
45
(
2011
)
5
,
pp. 805-821
Persistent link: https://www.econbiz.de/10009231872
Saved in:
26
Non-profit, social, arts and heritage marketing
Bennett, Roger
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009231900
Saved in:
27
Comparing perceptions of marketing communication channels
Danaher, Peter J.
;
Rossiter, John R.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 6-42
Persistent link: https://www.econbiz.de/10009007637
Saved in:
28
The effects of advertising spending on brand loyalty in services
Ha, Hong Youl
;
John, Joby
;
Janda, Swinder
;
Muthaly, …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
Saved in:
29
Manoeuvring towards research decline : the RAE and the decline of Britain's international research standing
Saunders, John A.
;
Wong, Veronica
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 484-512
Persistent link: https://www.econbiz.de/10009010643
Saved in:
30
Editorial: Reflections on assessing academic quality in marketing, and the UK REF
Lee, Nick
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 477-483
Persistent link: https://www.econbiz.de/10009010647
Saved in:
31
Supply chain commitment and business process integration : the implications of confucian dynamism
Salam, Mohammad Asif
- In:
European journal of marketing : EJM
45
(
2011
)
3
,
pp. 358-382
Persistent link: https://www.econbiz.de/10009010665
Saved in:
32
Guest Editorial: Marketing perspectives of logistics service providers : present and future research directions
Bourlakis, Michael
;
Melewar, T. C.
- In:
European journal of marketing : EJM
45
(
2011
)
3
,
pp. 300-310
Persistent link: https://www.econbiz.de/10009010680
Saved in:
33
Corporate marketing myopia and the inexorable rise of a corporate marketing logic : perspectives from identity-based views of the firm
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1329-1352
Persistent link: https://www.econbiz.de/10009378693
Saved in:
34
The influence of marketing from a power perspective
Merlo, Omar
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1152-1171
Persistent link: https://www.econbiz.de/10009267035
Saved in:
35
Political marketing
Harris, Phil
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008647122
Saved in:
36
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
37
SSCI and its impact factors : a "prisoner's dilemma"?
Svensson, Göran
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 23-33
Persistent link: https://www.econbiz.de/10003949182
Saved in:
38
A conceptual model for public relations in museums
Gürel, Eda
;
Kavak, Bahtışen
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 42-65
Persistent link: https://www.econbiz.de/10003949186
Saved in:
39
Critically divided? : how marketing educators perceive undergraduate programmes in the UK
Tregear, Angela
;
Dobson, Suzanne
;
Brennan, Mary
; …
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 66-86
Persistent link: https://www.econbiz.de/10003949193
Saved in:
40
Field-capital theory and its implications for marketing
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
Saved in:
41
An exploratory study of sales-marketing integrative devices
Dewsnap, Belinda
;
Jobber, David
- In:
European journal of marketing : EJM
43
(
2009
)
7/8
,
pp. 985-1007
Persistent link: https://www.econbiz.de/10009525814
Saved in:
42
Marketing logics for competitive advantage?
Tollin, Karin
;
Jones, Richard
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 523-550
Persistent link: https://www.econbiz.de/10009525852
Saved in:
43
Innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 46-61
Persistent link: https://www.econbiz.de/10009525884
Saved in:
44
Marketing in Central and Eastern Europe
Hooley, Graham J.
(
contributor
)
- In:
European journal of marketing : EJM
27
(
1993
)
11
Persistent link: https://www.econbiz.de/10001154851
Saved in:
45
Perspectives on the Pacific Rim
Yau, Oliver H.
(
contributor
)
- In:
European journal of marketing : EJM
26
(
1992
)
3
,
pp. 1-51
Persistent link: https://www.econbiz.de/10001122128
Saved in:
46
Abstracts from the international marketing literature
Ede, Andrew
(
contributor
)
- In:
European journal of marketing : EJM
26
(
1992
)
6
Persistent link: https://www.econbiz.de/10001130339
Saved in:
47
Marketing reality : the sole end and purpose of production is consumption
Wills, Gordon
- In:
European journal of marketing : EJM
25
(
1991
)
4
,
pp. 1-216
Persistent link: https://www.econbiz.de/10001111547
Saved in:
48
Marketing planning for wine
Spawton, Tony
- In:
European journal of marketing : EJM
25
(
1991
)
3
,
pp. 1-48
Persistent link: https://www.econbiz.de/10001111548
Saved in:
49
Some exploratory models for assessing small firms' marketing performance : (a qualitative approach)
Carson, David
- In:
European journal of marketing : EJM
24
(
1990
)
11
,
pp. 1-51
Persistent link: https://www.econbiz.de/10001118947
Saved in:
50
Normative and positive aspects of socialist marketing policy in transition : some Hungarian reform-based lessons
Naor, Jacob
- In:
European journal of marketing : EJM
24
(
1990
)
1
,
pp. 44-60
Persistent link: https://www.econbiz.de/10001084742
Saved in:
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