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Search: subject_exact:"Absatzförderung"
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Verkaufsförderung
1,901
Sales promotion
1,900
Consumer behaviour
823
Konsumentenverhalten
823
Sales-promotion
408
Preismanagement
307
Pricing strategy
307
Einzelhandel
280
Retail trade
271
Theorie
207
Theory
207
Marketingmanagement
188
Werbewirkung
180
Marketing management
179
Werbung
179
Advertising effects
178
Beziehungsmarketing
157
Relationship marketing
157
USA
157
United States
151
Deutschland
148
Advertising
147
Marketing
140
Germany
134
Verkauf
129
Brand management
126
Markenführung
126
Selling
119
Online retailing
116
Online-Handel
116
Online-Marketing
115
Internet marketing
113
Rabatt
103
Rebate
101
Salespeople
98
Verkaufspersonal
98
Ladengestaltung
83
Store design
83
Markenartikel
82
Brand
79
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541
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302
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Article
1,328
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960
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8
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1,159
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100
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98
Hochschulschrift
84
Thesis
56
Lehrbuch
30
Ratgeber
28
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27
Guidebook
26
Collection of articles of several authors
21
Sammelwerk
21
Case study
20
Fallstudie
20
Dissertation u.a. Prüfungsschriften
17
Aufsatzsammlung
11
Amtsdruckschrift
10
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10
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8
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8
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6
Bibliography included
6
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6
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6
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6
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6
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4
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4
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4
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4
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3
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English
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German
374
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166
French
7
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1
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Gedenk, Karen
14
Usman, Osly
12
Görtz, Gunnar
11
Neslin, Scott A.
11
Ebeling, Peter
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Bauer, Hans H.
8
Kind, Hans Jarle
8
Lang, Ewald
8
Mullin, Roddy
8
Sinitsyn, Maxim
8
Belch, George E.
7
Belch, Michael A.
7
Breugelmans, Els
7
Foros, Øystein
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Rajagopal
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Cummins, Julian
6
Detroy, Erich-Norbert
6
Geffroy, Edgar K.
6
Gázquez-Abad, Juan Carlos
6
Heerde, Harald J. van
6
Johnston, Mark W.
6
Leeflang, Peter
6
Marshall, Greg W.
6
Mayzlin, Dina
6
Pepels, Werner
6
Villas-Boas, Sofia
6
Xia, Lan
6
Zettelmeyer, Florian
6
Aydinli, Aylin
5
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National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
5
Europäischer Rechnungshof
3
Kanada / Dominion Bureau of Statistics
3
Berliner Wissenschafts-Verlag
2
Erich-Schmidt-Verlag <Berlin>
2
Institut für Betriebswirtschaft <Braunschweig>
2
AMACOM
1
American Marketing Association
1
Anhörung zum Aktionsprogramm Ökolandbau <2001, Braunschweig>
1
Betriebswirtschaftlichen Beratungsstelle f.d. Einzelhandel
1
Bundesforschungsinstitut für Lädliche Räume, Wald und Fischerei, Johann Heinrich von Thünen-Institut (vTI)
1
Bundesverband Druck und Medien
1
Center for Economic Research <Tilburg>
1
Centre for International Economic Studies
1
Deutsche Stiftung für Entwicklungsländer
1
Deutschland <Bundesrepublik> / Bundesminister für Umwelt, Naturschutz und Reaktorsicherheit
1
Deutschland <Bundesrepublik> / Umweltbundesamt
1
Econometrisch Instituut <Rotterdam>
1
Europäische Kommission
1
Europäischer Wirtschafts- und Sozialausschuss
1
Farmer Cooperative Service, U. S. Department of Agriculture
1
FinanzBuch Verlag
1
Forum Berufsbildung
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
1
Helmut-Schmidt-Universität
1
Ifo-Institut für Wirtschaftsforschung
1
Institut für Finanz- und Aktuarwissenschaften <Ulm>
1
John Calmann and King Ltd <London>
1
Kogan Page Ltd. <London>
1
New England Council / Research Committee
1
New York State College of Agriculture
1
Progressive Grocer Magazine
1
RWTH Aachen
1
Reserve Bank of New Zealand
1
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1
Schottland / Government
1
Shaker Verlag
1
The Nielsen Company (Germany)
1
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Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
45
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Psychology & marketing
16
SpringerLink / Bücher
16
Management science : journal of the Institute for Operations Research and the Management Sciences
15
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
Journal of the Academy of Marketing Science
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
Journal of advertising research
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Information systems research : ISR
6
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ECONIS (ZBW)
2,032
USB Cologne (EcoSocSci)
259
EconStor
3
RePEc
2
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1,151
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1151
The impact of an item-based loyalty program on consumer purchase behavior
Zhang, Jie
;
Breugelmans, Els
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10009507247
Saved in:
1152
B2B brand architecture
Muylle, Steve
;
Dawar, Niraj
;
Deva, Rangarajan
- In:
California management review
54
(
2011/12
)
2
,
pp. 58-71
Persistent link: https://www.econbiz.de/10009507850
Saved in:
1153
Ethnic minority consumers' responses to sales promotions in the packaged food market
Jamal, Armand
;
Peattie, Sue
;
Peattie, Kenneth J.
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 98-108
Persistent link: https://www.econbiz.de/10009507892
Saved in:
1154
Sales promotion : from a company resource to a customer resource
Odou, Philippe
;
Djelassi, Souad
;
Collin-Lachaud, Isabelle
- In:
Marketing management : a cultural perspective
,
(pp. 349-362)
.
2012
Persistent link: https://www.econbiz.de/10009508083
Saved in:
1155
Retailers' merchandise organization and price perceptions
Suri, Rajneesh
;
Cai, Jane Zhen
;
Monroe, Kent B.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 168-179
Persistent link: https://www.econbiz.de/10009513134
Saved in:
1156
Essays on the economics of creative industries
Tonon, Jan-Christian
-
2012
Persistent link: https://www.econbiz.de/10009513182
Saved in:
1157
The impact of price promotions on producer strategies in markets with large product heterogeneity
Panzone, Luca
;
Tiffin, Richard
- In:
Agribusiness : an internat. journal
28
(
2012
)
4
,
pp. 421-439
Persistent link: https://www.econbiz.de/10009661493
Saved in:
1158
Effects of message framing and involvement on price deal effectiveness
Gamliel, Eyal
;
Herstein, Ram
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1215-1232
Persistent link: https://www.econbiz.de/10009661662
Saved in:
1159
The impact of online customer satisfaction on the Yahoo auction in Taiwan
Wu, Chih-wen
;
Huarng, Kun-huang
;
Fiegantara, Surya
;
Wu, …
- In:
Service business
6
(
2012
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10009663620
Saved in:
1160
Exploding the legend of TV advertising and price promotions
Harvey, Bill
;
Herbig, Terese
;
Keylock, Matthew
; …
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 339-345
Persistent link: https://www.econbiz.de/10009663636
Saved in:
1161
Note on : managing multi-echelon multi-item channels with trade allowances under credit period
Huang, Di
;
Ouyang, Lian Qun
;
Zhou, Hong
- In:
International journal of production economics
138
(
2012
)
1
,
pp. 117-124
Persistent link: https://www.econbiz.de/10009550556
Saved in:
1162
Radio advertising : blip commercials
Allan, David
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 880-881
Persistent link: https://www.econbiz.de/10009552409
Saved in:
1163
Print advertising : celebrity presenters
Rossiter, John R.
;
Smidts, Ale
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 874-879
Persistent link: https://www.econbiz.de/10009552414
Saved in:
1164
Print advertising : vivid content
Fennis, Bob Michaël
;
Das, Enny
;
Fransen, Marieke L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 861-864
Persistent link: https://www.econbiz.de/10009552427
Saved in:
1165
Print advertising : executional factors and the RPB Grid
Huhmann, Bruce A.
;
Franke, George R.
;
Mothersbaugh, David L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 849-854
Persistent link: https://www.econbiz.de/10009552440
Saved in:
1166
Web advertising : sexual content on eBay
Giebelhausen, Michael
;
Novak, Thomas P.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 840-842
Persistent link: https://www.econbiz.de/10009552452
Saved in:
1167
Signaling quality via queues
Debo, Laurens G.
;
Parlour, Christine A.
;
Rajan, Uday
- In:
Management science : journal of the Institute for …
58
(
2012
)
5
,
pp. 876-891
Persistent link: https://www.econbiz.de/10009553509
Saved in:
1168
An integrated bargaining solution analysis for vertical cooperative sales promotion campaigns based on the Win-Win-Win Papakonstantinidis Model
Spais, George S.
- In:
The journal of applied business research
28
(
2012
)
3
,
pp. 359-383
Persistent link: https://www.econbiz.de/10009554740
Saved in:
1169
Consumer perceptions of monetary and non-monetary introductory promotions for new products
Lowe, Ben
;
Barnes, Bradley R.
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 629-651
Persistent link: https://www.econbiz.de/10009558872
Saved in:
1170
Country-of-origin and private-label merchandise
Parsons, Andrew G.
;
Ballentine, Paul W.
;
Wilkinson, Helene
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 594-608
Persistent link: https://www.econbiz.de/10009558874
Saved in:
1171
Supply chain collaboration for improved forecast accuracy of promotional sales
Ramanathan, Usha
- In:
International journal of operations & production …
32
(
2012
)
6
,
pp. 676-695
Persistent link: https://www.econbiz.de/10009559628
Saved in:
1172
Managing trade show campaigns : why managerial responsibilities matter?
Tafesse, Wondwesen
;
Korneliussen, Tor
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 236-253
Persistent link: https://www.econbiz.de/10009560047
Saved in:
1173
Examining third-person perceptions in the context of sexually oriented advertising
Pan, Po-lin
;
Meng, Juan
;
Zhou, Shuhua
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 189-208
Persistent link: https://www.econbiz.de/10009560051
Saved in:
1174
Role of the Internet site in the promotion management of sports teams and franchise brands
McClung, Steven
;
Eveland, Vicki
;
Sweeney, Daniel
; …
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009560052
Saved in:
1175
The effect of word of mouth on consumers' attitudes toward products and their purchase probability
Podnar, Klement
;
Javernik, Pina
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 145-168
Persistent link: https://www.econbiz.de/10009560053
Saved in:
1176
Do opposites attract? : understanding opposition in promotion
Krishen, Anjala S.
;
Homer, Pamela Miles
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1144-1151
Persistent link: https://www.econbiz.de/10009562069
Saved in:
1177
Exploration of sales-marketing interface nuances in Saudi Arabia
Malshe, Avinash
;
Khatib, Jamal A. al-
;
Al-Habib, Mohammed
; …
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1119-1125
Persistent link: https://www.econbiz.de/10009562082
Saved in:
1178
Enhancing perceptions of price-value associated with price-matching guarantees
Hardesty, David M.
;
Bearden, William O.
;
Haws, Kelly L.
; …
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1096-1101
Persistent link: https://www.econbiz.de/10009562089
Saved in:
1179
Do status levels in loyalty programmes change customers' willingness to pay?
Mathies, Christine
;
Gudergan, Siegfried P.
- In:
Journal of revenue and pricing management
11
(
2012
)
3
,
pp. 274-288
Persistent link: https://www.econbiz.de/10009562253
Saved in:
1180
Examining retail on shelf availabiltiy : promotional impact and a call for research
Ettouzani, Younes
;
Yates, Nicola
;
Mena, Carlos
- In:
International journal of physical distribution & …
42
(
2012
)
3
,
pp. 213-243
Persistent link: https://www.econbiz.de/10009562312
Saved in:
1181
The impact of private label sales penetration on category profitability
Pepe, Michael
- In:
Journal of business & economics research
10
(
2012
)
9
,
pp. 513-519
Persistent link: https://www.econbiz.de/10009620971
Saved in:
1182
Joint order and promotion effort decisions for a fashion apparel commodity under pre-determined markdown
Chen, Li-ming
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 361-391
Persistent link: https://www.econbiz.de/10009621066
Saved in:
1183
Slotting allowances : a time series analysis of aggregate effects over three decades
Achrol, Ravi S.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 673-694
Persistent link: https://www.econbiz.de/10009621882
Saved in:
1184
Does travel time to stores matter? : the role of merchandise availability
Grewal, Dhruv
;
Kopalle, Praveen K.
;
Marmorstein, Howard
; …
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 437-444
Persistent link: https://www.econbiz.de/10009622977
Saved in:
1185
Brand-pack size cannibalization arising from temporary price promotions
Dawes, John G.
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 343-355
Persistent link: https://www.econbiz.de/10009622998
Saved in:
1186
Brand loyalty and price promotion strategies : an empirical analysis
Allender, William J.
;
Richards, Timothy J.
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10009622999
Saved in:
1187
Promotional reviews : an empirical investigation of online review manipulation
Mayzlin, Dina
;
Dover, Yaniv
;
Chevalier, Judith A.
-
2012
Persistent link: https://www.econbiz.de/10009625684
Saved in:
1188
Coupon, BOGOF, Linksave oder Rabatt? : Akzeptanz neuer Verkaufsförderungsaktionen des Lebensmitteleinzelhandels
Möser, Anke
- In:
Unternehmerische Landwirtschaft zwischen …
,
(pp. 77-88)
.
2012
Persistent link: https://www.econbiz.de/10009626040
Saved in:
1189
Sales effects of in-store radio advertising
Areni, Charles Scott
;
Miller, Rohan
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 285-295
Persistent link: https://www.econbiz.de/10009627460
Saved in:
1190
Kunden zum Kauf bewegen : Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion
Bauer, Johannes Christian
-
2012
Persistent link: https://www.econbiz.de/10009629140
Saved in:
1191
Should firms encourage salespeople to promote house brands in customer interaction? : an empirical investigation of financial outcomes and customer response
Kraus, Florian
;
Rajab, Thomas
;
Wieseke, Jan
- In:
Schmalenbach business review : sbr
64
(
2012
)
4
,
pp. 331-363
Persistent link: https://www.econbiz.de/10009629763
Saved in:
1192
Measuring the effect of promotion in non-controlled settings : a decompositional approach
Cuellar, Steven
;
Noland, Michael
;
Kirkwood, Scott
- In:
Journal of strategic marketing
20
(
2012
)
2
,
pp. 103-111
Persistent link: https://www.econbiz.de/10009630782
Saved in:
1193
Retail promotion strategy analysis : the challenges at Bob Evans restaurants
Whang, Yun-oh
- In:
Journal of business case studies
8
(
2012
)
2
,
pp. 141-146
Persistent link: https://www.econbiz.de/10009525228
Saved in:
1194
Situational and trait interactions among goal orientations
Haws, Kelly L.
;
Bearden, William O.
;
Dholakia, Utpal M.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10009530132
Saved in:
1195
It is all in the mix : the interactive effect of music tempo and mode on in-store sales
Knoferle, Klemens M.
;
Spangenberg, Eric R.
;
Herrmann, …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 325-337
Persistent link: https://www.econbiz.de/10009530700
Saved in:
1196
The relationship between in-store marketing and observed sales for organic versus fair trade products
Herpen, Erica van
;
Nierop, Johannes Erjen Maurice van
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 293-308
Persistent link: https://www.econbiz.de/10009530703
Saved in:
1197
"Thinking and feeling" products and "utilitarian and value-expressive" appeals in contemporary TV advertising : a content analytic test for functional matching and the FCB model
Choi, Hojoon
;
Yoon, Hye Jin
;
Paek, Hye-jin
;
Reid, Leonard N.
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10009532020
Saved in:
1198
Price promotions, operations cost, and profit in a two-stage supply chain
Su, Yiqiang
;
Geunes, Joseph
- In:
Omega : the international journal of management science
40
(
2012
)
6
,
pp. 891-905
Persistent link: https://www.econbiz.de/10009532224
Saved in:
1199
Using supermarket loyalty card data to analyse the impact of promotions
Felgate, Melanie
;
Fearne, Andrew P.
;
DiFalco, Salvatore
; …
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10009535003
Saved in:
1200
Verkaufsförderungsstrategien des Lebensmitteleinzelhandels : empirische Analyse im Raum Gießen
Ebbing, Alexandra
-
2012
Persistent link: https://www.econbiz.de/10009538095
Saved in:
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