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isPartOf:"Journal of targeting, measurement and analysis for marketing"
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Market research
16
Marktforschung
16
Consumer behaviour
4
Konsumentenverhalten
4
Measurement
3
Media usage
3
Mediennutzung
3
Messung
3
Mobile communications
3
Mobilkommunikation
3
Beziehungsmarketing
2
Customer satisfaction
2
Data Mining
2
Data mining
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Direct marketing
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Direktmarketing
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Innovation
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Kundenzufriedenheit
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Mobile phone
2
Mobiltelefon
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Relationship marketing
2
Advertising effects
1
Advertising planning
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Befragung
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Bekleidung
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Bewertung
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Brand image
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Brand management
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Clothing
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Dienstleistungssektor
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Barutçu, Süleyman
1
Berte, Katrien
1
Breur, Tom
1
Chandon, Jean-Louis
1
Clerfeuille, Fabrice
1
Contractor, Sunil H.
1
Cullen, Carman W.
1
D'Souza, Clare M.
1
De Marez, Lieven
1
De Moor, Katrien
1
Ekhlassi, Amir
1
Far, Siamak Ashkan
1
Felix, Reto
1
Fox, Richard J.
1
Ho Huy Tuu
1
Jenkinson, Angus
1
Kaciak, Eugene
1
Keith, Megan E.
1
Keith, Nancy K.
1
Khare, Arpita
1
Khosla, Rajiv
1
Kumar, Amresh
1
Nezhad, Majid Hassani
1
Olsen, Svein O.
1
Pettijohn, Charles E.
1
Poubanne, Yannick
1
Prete, Maria Irene
1
Rahmani, Kamal
1
Rakesh, Sapna
1
Schuurman, Dimitri
1
Taghian, Mehdi
1
Trivedi, Minakshi
1
Verkasalo, Hannu T.
1
Vyncke, Patrick
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Journal of targeting, measurement and analysis for marketing
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
90
Qualitative market research : an international journal
73
SpringerLink / Bücher
61
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Marketing : ZFP ; journal of research and management
43
Journal of marketing management : MM
42
Europäische Hochschulschriften / 5
38
International journal of market research
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Springer eBook Collection / Business and Economics
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Lehrbuch
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
European journal of marketing : EJM
17
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ECONIS (ZBW)
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1
The relationship between brand personality and customer personality, gender and income : a case study of the cell phone market in Iran
Ekhlassi, Amir
;
Nezhad, Majid Hassani
;
Far, Siamak Ashkan
; …
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 158-171
Persistent link: https://www.econbiz.de/10009702572
Saved in:
2
The impact of scale width on responses for multi-item, self-report measures
Felix, Reto
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 153-164
Persistent link: https://www.econbiz.de/10009426789
Saved in:
3
An investigation of the relationship between the number of response categories and scale sensitivity
Contractor, Sunil H.
;
Fox, Richard J.
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
1
,
pp. 23-35
Persistent link: https://www.econbiz.de/10009233561
Saved in:
4
Nonlinear effects between satisfaction and loyalty : an empirical study of different conceptual relationships
Ho Huy Tuu
;
Olsen, Svein O.
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 239-251
Persistent link: https://www.econbiz.de/10008840807
Saved in:
5
Predictors of fashion clothing involvement among Indian youth
Khare, Arpita
;
Rakesh, Sapna
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 209-220
Persistent link: https://www.econbiz.de/10008840818
Saved in:
6
Discrimination tests: evaluating context effects and respondent reliability using the switchback experimental design
Keith, Nancy K.
;
Pettijohn, Charles E.
;
Keith, Megan E.
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10003876463
Saved in:
7
Handset-based measurement of smartphone service evolution in Finland
Verkasalo, Hannu T.
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10003698721
Saved in:
8
Attitudes towards mobile marketing tools : a study of Turkish consumers
Barutçu, Süleyman
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10003698724
Saved in:
9
M-politics : credibility and effectiveness of mobile political communications
Prete, Maria Irene
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 48-56
Persistent link: https://www.econbiz.de/10003698740
Saved in:
10
Adopter segments, adoption determinants and mobile marketing
De Marez, Lieven
;
Vyncke, Patrick
;
Berte, Katrien
; …
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 78-95
Persistent link: https://www.econbiz.de/10003698755
Saved in:
11
Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green purchase intention
D'Souza, Clare M.
;
Taghian, Mehdi
;
Khosla, Rajiv
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2007
)
2
,
pp. 69-78
Persistent link: https://www.econbiz.de/10003482527
Saved in:
12
How to evaluate campaign response - the relative contribution of data mining models and marketing execution
Breur, Tom
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2007
)
2
,
pp. 103-112
Persistent link: https://www.econbiz.de/10003482549
Saved in:
13
Analysis of means-end chain data in marketing research
Kaciak, Eugene
;
Cullen, Carman W.
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2006
)
1
,
pp. 12-20
Persistent link: https://www.econbiz.de/10003622896
Saved in:
14
Estimation of variety seeking for segmentation and targeting : an empirical analysis
Kumar, Amresh
;
Trivedi, Minakshi
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2006
)
1
,
pp. 21-29
Persistent link: https://www.econbiz.de/10003622898
Saved in:
15
Variation within service categories and customer satisfaction : a segment-based approach using the tetra-class model
Poubanne, Yannick
;
Clerfeuille, Fabrice
;
Chandon, Jean-Louis
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2006
)
1
,
pp. 30-46
Persistent link: https://www.econbiz.de/10003622901
Saved in:
16
Planning and evaluating communications in an integrated organisation
Jenkinson, Angus
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2006
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003622904
Saved in:
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