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~subject:"Advertising"
~person:"Johnson, Justin P."
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Consumer demand theory
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Johnson, Justin P.
Koschnick, Wolfgang J.
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Department of Economics discussion paper series / University of Oxford
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The American economic review
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ECONIS (ZBW)
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On the simple economics of advertising, marketing, and product design
Johnson, Justin P.
;
Myatt, David P.
- In:
The American economic review
96
(
2006
)
3
,
pp. 756-784
Persistent link: https://www.econbiz.de/10003349278
Saved in:
2
On the simple economics of advertising, marketing, and product design
Johnson, Justin P.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10001920902
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