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~person:"Parry, Mark E."
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Parry, Mark E.
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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The impact of word of mouth sources on the perceived usefulness of an innovation
Kawakami, Tomoko
;
Parry, Mark E.
- In:
The journal of product innovation management : an …
30
(
2013
)
6
,
pp. 1112-1127
Persistent link: https://www.econbiz.de/10010210887
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2
Personal word of mouth, virtual word of mouth and innovation use
Kawakami, Tomoko
;
Kishiya, Kazuhiro
;
Parry, Mark E.
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10009703657
Saved in:
3
The effect of personal and virtual word-of-mouth on technology acceptance
Parry, Mark E.
;
Kawakami, Tomoko
;
Kishiya, Kazuhiro
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 952-966
Persistent link: https://www.econbiz.de/10010219638
Saved in:
4
Incorporating network externalities into the technology acceptance model
Song, Michael
;
Parry, Mark E.
;
Kawakami, Tomoko
- In:
The journal of product innovation management : an …
26
(
2009
)
3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10003833191
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