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isPartOf:"Handbook of research on mobile marketing management"
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Innovation adoption
5
Innovationsakzeptanz
5
Mobile communications
4
Mobilkommunikation
4
Beziehungsmarketing
2
Deutschland
2
Germany
2
Mobile Business
2
Mobile Marketing
2
Mobile business
2
Mobile marketing
2
Relationship marketing
2
Behaviour
1
Bibliometrics
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Bibliometrie
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Consumer behaviour
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Finland
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Finnland
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Gastronomie
1
Innovation diffusion
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Innovationsdiffusion
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Internet marketing
1
Konsumentenverhalten
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Kundenbindungsprogramm
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Loyalty program
1
Marketing theory
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Marketingtheorie
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Nachrichtentechnik
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Online-Marketing
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Restaurant industry
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Telecommunications engineering
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Karjaluoto, Heikki
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Lehto, Heikki
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Leppäniemi, Matti
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Mann, Andreas
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Prein, Jan
1
Reeh, Marc-Oliver
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Schulz, Sebastian
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Schumacher, Henrik
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Silberer, Günter
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Vatanparast, Ramin
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Wiedmann, Klaus-Peter
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Handbook of research on mobile marketing management
Journal of retailing and consumer services
90
Technological forecasting & social change : an international journal
89
International journal of business information systems : IJBIS
81
SOEP survey papers
72
Journal of business research : JBR
63
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
60
NBER working paper series
33
International journal of e-business research : an official publication of the Information Resources Management Association
29
Journal of internet commerce
29
International journal of innovation and technology management
28
The international journal of bank marketing : IJBM
28
International journal of hospitality management
27
Cogent business & management
26
International journal of enterprise information systems : an official publication of the Information Resources Management Association
26
Information systems management
25
Journal of Asian finance, economics and business : JAFEB
25
International journal of technology marketing : IJTMkt
24
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
24
Journal of global information management : an official publication of the Information Resources Management Association
24
Journal of open innovation : technology, market, and complexity
23
The journal of product innovation management : an international publication of the Product Development & Management Association
23
Asia Pacific journal of marketing and logistics
22
Psychology & marketing
21
Research
21
Electronic commerce research
20
Information systems and e-business management : ISeB
20
Journal of electronic commerce research : JECR
20
International journal of electronic finance : IJEF
19
SpringerLink / Bücher
19
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
18
Management information systems : mis quarterly
18
The service industries journal
18
Information technology and management
17
International journal of management practice : IJMP
17
Global business review
16
International journal of business innovation and research
16
International journal of electronic business
16
Journal of financial services marketing
16
Journal of hospitality marketing & management
16
Journal of organizational computing and electronic commerce
16
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1
Mobile customer relationship management (mCRM) : constraints and challenges
Silberer, Günter
;
Schulz, Sebastian
- In:
Handbook of research on mobile marketing management
,
(pp. 173-189)
.
2010
Persistent link: https://www.econbiz.de/10003919361
Saved in:
2
Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
Saved in:
3
Theories behind mobile marketing research
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 255-278)
.
2010
Persistent link: https://www.econbiz.de/10003919369
Saved in:
4
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
5
Mobile loyalty programs : relevance for the relationship management and consumer acceptance
Mann, Andreas
;
Prein, Jan
- In:
Handbook of research on mobile marketing management
,
(pp. 362-380)
.
2010
Persistent link: https://www.econbiz.de/10003919390
Saved in:
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