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subject:"Hörfunkwerbung"
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Hörfunkwerbung
Advertising music
115
Werbemusik
115
Brand management
42
Markenführung
42
Consumer behaviour
34
Konsumentenverhalten
34
Werbewirkung
32
Advertising effects
31
Musik
18
Music
17
Brand image
15
Markenimage
15
Music industry
14
Musikwirtschaft
14
Werbung
13
Advertising
12
Akustische Markenführung
12
Deutschland
12
Germany
12
Einzelhandel
7
Emotion
7
Brand
6
Europa
6
Europe
6
Markenartikel
6
Perception
6
Radio advertising
6
Wahrnehmung
6
Corporate reputation
5
Fernsehwerbung
5
Firmenimage
5
Ladengestaltung
5
Retail trade
5
Store design
5
Television advertising
5
USA
5
United States
5
Aromastoff
4
Empirical method
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Craton, Lincoln G.
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Apaolaza-Ibáñez, Vanessa
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Bottausci, Ingrid
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Hartmann, Patrick
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Hofmann, Bernhard
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Lantos, Geoffrey P.
1
Lantos, Geofftrey P.
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Lavack, Anne M.
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North, Adrian
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Oakes, Steve
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Thakor, Mrugank V.
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The journal of consumer marketing
2
Cutting edge international research
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
1
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ECONIS (ZBW)
6
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1
Dance to the music! : how musical genres in advertisements can sway perceptions of image
Oakes, Steve
;
North, Adrian
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 411-416
Persistent link: https://www.econbiz.de/10010245519
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2
A model of consumer response to advertising music
Lantos, Geofftrey P.
;
Craton, Lincoln G.
- In:
The journal of consumer marketing
29
(
2012
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009565319
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3
Attitude toward the advertising music : an overlooked potential pitfall in commercials
Craton, Lincoln G.
;
Lantos, Geoffrey P.
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 396-411
Persistent link: https://www.econbiz.de/10009407572
Saved in:
4
Music in advertising : effects on brand and endorser perception
Zander, Mark F.
;
Apaolaza-Ibáñez, Vanessa
;
Hartmann, …
- In:
Cutting edge international research
,
(pp. 127-140)
.
2010
Persistent link: https://www.econbiz.de/10003985162
Saved in:
5
Volles Ohr! : Musik in der Hörfunkwerbung
Hofmann, Bernhard
- In:
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
,
(pp. 148-170)
.
2010
Persistent link: https://www.econbiz.de/10003967665
Saved in:
6
Music-brand congruency in high- and low-cognition radio advertising
Lavack, Anne M.
;
Thakor, Mrugank V.
;
Bottausci, Ingrid
- In:
International journal of advertising : the quarterly …
27
(
2008
)
4
,
pp. 549-568
Persistent link: https://www.econbiz.de/10003774821
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