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  • Search: subject_exact:"Advertising"
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Year of publication
Subject
All
Werbung 13,283 Advertising 13,148 Werbewirkung 5,183 Advertising effects 5,135 Consumer behaviour 4,079 Konsumentenverhalten 3,970 Internet marketing 1,884 Online-Marketing 1,883 Theorie 1,823 Theory 1,798 advertising 1,512 Marketing 997 Brand management 857 USA 850 Marketingmanagement 846 Marketing management 840 Markenführung 833 United States 741 Social Web 724 Social web 724 Markenartikel 697 Brand 647 Deutschland 646 Brand image 555 Markenimage 551 Germany 481 Pricing strategy 477 Preismanagement 476 Werbewirtschaft 459 Zielgruppe 450 Target group 441 Advertising industry 426 Internet 344 Emotion 331 Experiment 317 Game theory 307 Spieltheorie 302 Wettbewerb 302 Competition 294 Werbepsychologie 294
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Online availability
All
Undetermined 5,630 Free 3,079 CC license 132 Digitizable 20
Type of publication
All
Article 9,159 Book / Working Paper 6,274 Journal 140 Other 17 Database 1
Type of publication (narrower categories)
All
Article in journal 6,603 Aufsatz in Zeitschrift 6,603 Graue Literatur 871 Non-commercial literature 871 Aufsatz im Buch 778 Book section 778 Working Paper 774 Arbeitspapier 676 research-article 569 Hochschulschrift 350 Thesis 224 Collection of articles of several authors 220 Sammelwerk 220 Aufsatzsammlung 142 Konferenzschrift 133 review-article 117 Lehrbuch 116 Textbook 98 Dissertation u.a. Prüfungsschriften 89 review 82 Conference paper 73 Konferenzbeitrag 73 Bibliografie enthalten 72 Bibliography included 72 Article 52 Case study 50 Fallstudie 50 Conference proceedings 47 Bibliographie 46 Wörterbuch 44 case-report 39 Ratgeber 37 viewpoint 36 conceptual-paper 33 Reprint 32 Collection of articles written by one author 29 Guidebook 29 Sammlung 29 non-article 27 Handbook 23
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Language
All
English 12,614 German 1,766 Undetermined 1,115 French 54 Russian 23 Spanish 10 Swedish 10 Italian 9 Polish 8 Danish 5 Lithuanian 5 Dutch 5 Portuguese 5 Finnish 4 Romanian 4 Norwegian 3 Bulgarian 2 Serbian 2 Afrikaans 1 Arabic 1 Croatian 1 Hungarian 1 Indonesian 1 Multiple languages 1 Albanian 1 Turkish 1 Ukrainian 1 Chinese 1
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Author
All
Kaiser, Harry M. 68 Eisend, Martin 52 Taylor, Charles Raymond 48 Anderson, Simon P. 42 Pelsmacker, Patrick de 40 Kind, Hans Jarle 36 Rosengren, Sara 35 Gierl, Heribert 34 Septianto, Felix 33 Mueller, Barbara 32 Dahlén, Micael 31 Saffer, Henry 31 Okazaki, Shintaro 29 Wilbur, Kenneth C. 29 Nilssen, Tore 28 Diehl, Sandra 27 Sørgard, Lars 27 Chan, Kara 26 Pflaum, Dieter 26 Stafford, Marla Royne 26 Zaccour, Georges 26 Huh, Jisu 25 Nickel, Volker 25 Sethi, Suresh 25 Yoon, Sukki 25 Bruhn, Manfred 24 Campbell, Colin L. 23 Esch, Franz-Rudolf 23 Pepels, Werner 23 Kinnucan, Henry W. 22 Silk, Alvin J. 22 Yoon, Hye Jin 22 Ford, John B. 21 Dens, Nathalie 20 Hudders, Liselot 20 Moraga-González, José Luis 20 Prasad, Ashutosh 20 Schweiger, Günter 20 Terlutter, Ralf 20 Bagwell, Kyle 19
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Institution
All
National Bureau of Economic Research 59 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 40 Springer Fachmedien Wiesbaden 35 C.E.P.R. Discussion Papers 25 Université Paris-Dauphine (Paris IX) 14 Zentralausschuss der Werbewirtschaft 14 Center Data 12 Consumers, Health, Agriculture and Food Executive Agency 12 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 12 GFK 12 Wageningen Economic Research 12 Agricultural and Applied Economics Association - AAEA 11 EconWPA 11 Axel-Springer-Verlag 10 American Marketing Association 9 Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain 9 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 9 CESifo 8 Center for Tobacco Control Research and Education, UC San Francisco 8 European Society for Opinion and Marketing Research 8 NET Institute 8 Newspaper Proprietors' Association 8 Zentralverband der Deutschen Werbewirtschaft 7 eSocialSciences 7 Økonomisk institutt, Universitetet i Oslo 7 Centre for Industrial Economics (CIE), Økonomisk Institut 6 Department of Agricultural and Resource Economics, University of Connecticut 6 Florida Department of Citrus 6 Economic Research Service, Department of Agriculture 5 Tilburg University, Center for Economic Research 5 Université Paris-Dauphine 5 Österreichische Werbewissenschaftliche Gesellschaft 5 Advertising Research Foundation 4 Charles H. Dyson School of Applied Economics and Management, Cornell University 4 Cowles Foundation for Research in Economics, Yale University 4 Department of Economics, Oxford University 4 European Advertising Academy 4 IGI Global 4 IP Deutschland GmbH <Köln> 4 Institute for the Study of Labor (IZA) 4
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Published in...
All
International journal of advertising : the review of marketing communications 275 Journal of advertising research 237 Journal of advertising 220 Journal of business research : JBR 200 International journal of advertising : the quarterly review of marketing communications 198 Journal of marketing communications 179 Journal of advertising : official publication of the American Academy of Advertising 175 European Journal of Marketing 143 Marketing science 137 Journal of Consumer Marketing 136 Journal of retailing and consumer services 93 Management science : journal of the Institute for Operations Research and the Management Sciences 90 Journal of promotion management : JPM 88 Journal of historical research in marketing 86 Young Consumers 83 Journal of current issues and research in advertising 76 Journal of promotion management : innovations in planning and applied research 75 Psychology & marketing 72 Marketing Science 69 International journal of internet marketing and advertising : IJIMA 68 Journal of current issues and research in advertising : JCIRA 66 European journal of operational research : EJOR 65 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 64 European journal of marketing : EJM 63 International Marketing Review 59 NBER working paper series 59 Journal of marketing 58 Journal of marketing research : JMR 58 Strategic Direction 58 Health marketing quarterly 56 International journal of industrial organization 56 Journal of Product & Brand Management 54 SpringerLink / Bücher 52 Journal of Services Marketing 46 NBER Working Paper 46 Young consumers : insight and ideas for responsible marketers 44 Marketing Intelligence & Planning 40 Working paper / National Bureau of Economic Research, Inc. 40 Marketing letters : a journal of research in marketing 39 Journal of business ethics : JOBE 38
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Source
All
ECONIS (ZBW) 12,314 USB Cologne (EcoSocSci) 1,170 Other ZBW resources 913 RePEc 910 EconStor 166 BASE 86 USB Cologne (business full texts) 26 ArchiDok 6
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Showing 1 - 10 of 15,591
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Beyond likes : the persuasive potential of romantic parasocial relationships with influencers
Breves, Priska L.; Liebers, Nicole T.; Meijers, Marijn H. C. - In: International journal of advertising : the review of … 44 (2025) 4, pp. 651-673
Persistent link: https://www.econbiz.de/10015531724
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Retiring the store flyer : effects of ceasing print store flyers on household grocery shopping behavior
Lin, Arjen van; Keller, Kristopher Oliver; Guyt, Jonne - 2025
Print store flyers, featuring a retailer's assortment and promotions, are still widely used. Yet increasing digital engagement and sustainability targets have many retailers rethinking whether they should actively distribute these flyers door-to-door. At the same time, retailers are worried...
Persistent link: https://www.econbiz.de/10015475568
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The challenge to be different in influencer marketing : why and when negative meanings of influencers transfer to brands
Kunz, Sonja; Florack, Arnd; Leri, Ifigeneia; Schmied, Andrea - In: International journal of advertising : the review of … 44 (2025) 7, pp. 1341-1365
Persistent link: https://www.econbiz.de/10015531795
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The double-edged sword of inclusive language : consumer responses to "Latinx" in advertising
Donnadieu Borquez, Anabella; Perkins, Andrew W. - In: Psychology & marketing 42 (2025) 9, pp. 2243-2256
Persistent link: https://www.econbiz.de/10015464138
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Predicting consumer ad preferences : leveraging a machine learning approach for EDA and FEA neurophysiological metrics
Lobo Marques, Joao Alexandre; Neto, Andreia C.; Silva, … - In: Psychology & marketing 42 (2025) 1, pp. 175-192
Persistent link: https://www.econbiz.de/10015372972
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Banning unsolicited store flyers : does helping the environment hurt retailing?
Guyt, Jonne; Lin, Arjen van; Keller, Kristopher Oliver - In: Marketing science 44 (2025) 5, pp. 1104-1124
Persistent link: https://www.econbiz.de/10015552620
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The business of abortion : referral services, cross-border consumption, and Canadian women's access to abortion in New York State : 1970-1972
Elvins, Sarah; Parkin, Katherine J. - In: Enterprise & society : the international journal of … 26 (2025) 1, pp. 197-217
Persistent link: https://www.econbiz.de/10015450730
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Wartime segmentation : class, gender, and nation in the marketing of consumers, Sweden 1939-1945
Arnberg, Klara; Hagström, Jim - In: Enterprise & society : the international journal of … 26 (2025) 2, pp. 587-618
Persistent link: https://www.econbiz.de/10015451063
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Beyond the pair : media archetypes and complex channel synergies in advertising
Bell, J. Jason; Thomaz, Felipe; Stephen, Andrew T. - In: Journal of marketing 89 (2025) 4, pp. 99-119
Persistent link: https://www.econbiz.de/10015420899
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Lobbying in disguise
Carattini, Stefano; Matter, Ulrich; Roesti, Matthias - 2025
The ability of private interests to influence the political process is an important topic in economics and political science. While some of these efforts appear as campaign finance and lobbying expenditures in the official record, private interests may also engage in "covert" influence through...
Persistent link: https://www.econbiz.de/10015427293
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