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1999-2005
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The journal of industrial economics
Journal of advertising research
204
International journal of advertising : the review of marketing communications
194
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
165
Journal of advertising
157
Journal of marketing communications
146
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
69
Marketing Science
69
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
European journal of operational research : EJOR
63
Journal of retailing and consumer services
62
International journal of internet marketing and advertising : IJIMA
55
NBER working paper series
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
International journal of industrial organization
52
Journal of current issues and research in advertising : JCIRA
51
Psychology & marketing
50
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of marketing research : JMR
47
Journal of current issues and research in advertising
45
NBER Working Paper
45
Journal of marketing
43
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
MPRA Paper
35
Marketing letters : a journal of research in marketing
35
CESifo working papers
34
Journal of global marketing
33
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
29
Economics letters
28
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1
Seasonality and the effect of advertising on price
Genesove, David
;
Simhon, Avi
- In:
The journal of industrial economics
63
(
2015
)
1
,
pp. 199-222
Persistent link: https://www.econbiz.de/10011396947
Saved in:
2
Who posts the reputational bond? : advertising and cobranding in vertical relationships
Johnson, Justin P.
- In:
The journal of industrial economics
61
(
2013
)
1
,
pp. 28-61
Persistent link: https://www.econbiz.de/10009758013
Saved in:
3
Dynamic informative advertising of new experience goods
Saak, Alexander E.
- In:
The journal of industrial economics
60
(
2012
)
1
,
pp. 104-135
Persistent link: https://www.econbiz.de/10009526554
Saved in:
4
Costly buyer search in laboratory markets with seller advertising
Cason, Timothy N.
;
Mago, Shakun Datta
- In:
The journal of industrial economics
58
(
2010
)
2
,
pp. 424-449
Persistent link: https://www.econbiz.de/10003993728
Saved in:
5
Symposium on advertising and disclosure
Legros, Patrick
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003814860
Saved in:
6
Advertising, competition and entry in media industries
Crampes, Claude
;
Haritchabalet, Carole
;
Jullien, Bruno
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 7-31
Persistent link: https://www.econbiz.de/10003814865
Saved in:
7
The advertising market in a product oligopoly
Dukes, Anthony
- In:
The journal of industrial economics
52
(
2004
)
3
,
pp. 327-348
Persistent link: https://www.econbiz.de/10002341045
Saved in:
8
Free riding and sales strategies for the Internet
Carlton, Dennis W.
;
Chevalier, Judith A.
- In:
The journal of industrial economics
49
(
2001
)
4
,
pp. 441-461
Persistent link: https://www.econbiz.de/10001629639
Saved in:
9
Informative advertising and optimal targeting in a monopoly
Esteban, Lola
;
Gil, Agustín
;
Hernández, José M.
- In:
The journal of industrial economics
49
(
2001
)
2
,
pp. 161-180
Persistent link: https://www.econbiz.de/10001600167
Saved in:
10
Market structure, R&D and advertising in the pharmaceutical industry
Matravest, Catherine
- In:
The journal of industrial economics
47
(
1999
)
2
,
pp. 169-194
Persistent link: https://www.econbiz.de/10001378739
Saved in:
11
Informative advertising competition
LeBlanc, Greg
- In:
The journal of industrial economics
46
(
1998
)
1
,
pp. 63-77
Persistent link: https://www.econbiz.de/10001237758
Saved in:
12
Are Sutton's predictions robust? : Empirical insights into advertising, R&D, and concentration
Robinson, William Thomas
- In:
The journal of industrial economics
44
(
1996
)
4
,
pp. 389-408
Persistent link: https://www.econbiz.de/10001212232
Saved in:
13
The durability of advertising revisited
Landes, Elisabeth M.
- In:
The journal of industrial economics
42
(
1994
)
3
,
pp. 263-276
Persistent link: https://www.econbiz.de/10001167303
Saved in:
14
Cointegration analysis of the advertising-sales relationship
Baghestani, Hamid
- In:
The journal of industrial economics
39
(
1991
)
6
,
pp. 671-681
Persistent link: https://www.econbiz.de/10001114183
Saved in:
15
Advertising and post entry oligopoly behaviour
Cubbin, John
- In:
The journal of industrial economics
37
(
1988
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10001055730
Saved in:
16
Advertising and competition in routine legal service markets : an empir. investigation
Schroeter, John R.
- In:
The journal of industrial economics
36
(
1987
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10001044712
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