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Search: subject_exact:"Advertising"
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Werbung
11,112
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10,197
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3,732
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3,684
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2,825
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1,355
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839
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734
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719
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323
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306
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300
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291
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284
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268
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268
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261
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Kaiser, Harry M.
67
Eisend, Martin
48
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38
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38
Pelsmacker, Patrick de
37
Kind, Hans Jarle
35
Gierl, Heribert
28
Wilbur, Kenneth C.
28
Nilssen, Tore
27
Saffer, Henry
27
Septianto, Felix
27
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26
Rosengren, Sara
26
Nickel, Volker
25
Okazaki, Shintaro
25
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24
Sørgard, Lars
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Pepels, Werner
23
Bruhn, Manfred
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Schweiger, Günter
20
Jullien, Bruno
19
Liaukonyte, Jura
19
Prasad, Ashutosh
19
Richards, Timothy J.
19
Silk, Alvin J.
19
Yoon, Hye Jin
19
Ford, John B.
18
Peitz, Martin
18
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18
Terlutter, Ralf
18
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17
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National Bureau of Economic Research
54
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
40
Springer Fachmedien Wiesbaden
35
C.E.P.R. Discussion Papers
25
Université Paris-Dauphine (Paris IX)
14
Zentralausschuss der Werbewirtschaft
14
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
12
Agricultural and Applied Economics Association - AAEA
11
EconWPA
11
Axel-Springer-Verlag
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
9
CESifo
8
Center for Tobacco Control Research and Education, UC San Francisco
8
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8
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8
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8
eSocialSciences
7
Økonomisk institutt, Universitetet i Oslo
7
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6
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6
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6
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6
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6
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5
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5
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5
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5
Charles H. Dyson School of Applied Economics and Management, Cornell University
4
Cowles Foundation for Research in Economics, Yale University
4
Department of Economics, Oxford University
4
European Advertising Academy
4
IGI Global
4
IP Deutschland GmbH <Köln>
4
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4
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4
Instituto Valenciano de Investigaciones Económicas (IVIE)
4
Nordic Council of Ministers
4
School of Economics, Universiteit Utrecht
4
Tinbergen Institute
4
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Journal of advertising research
204
International journal of advertising : the review of marketing communications
194
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
165
Journal of advertising
157
Journal of marketing communications
146
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
69
Marketing Science
69
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
European journal of operational research : EJOR
63
Journal of retailing and consumer services
62
International journal of internet marketing and advertising : IJIMA
55
NBER working paper series
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
International journal of industrial organization
52
Journal of current issues and research in advertising : JCIRA
51
Psychology & marketing
50
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of marketing research : JMR
47
Journal of current issues and research in advertising
45
NBER Working Paper
45
Journal of marketing
43
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
MPRA Paper
35
Marketing letters : a journal of research in marketing
35
CESifo working papers
34
Journal of global marketing
33
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
29
Economics letters
28
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ECONIS (ZBW)
10,209
USB Cologne (EcoSocSci)
1,170
RePEc
910
EconStor
136
BASE
76
USB Cologne (business full texts)
26
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7
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6
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4501
Bridging design and behavioral research with variance-based structural equation modeling
Henseler, Jörg
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 178-192
Persistent link: https://www.econbiz.de/10011686519
Saved in:
4502
Common method variance in advertising research : when to be concerned and how to control for it
Malhotra, Naresh K.
;
Schaller, Tracey King
;
Patil, Ashutosh
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 193-212
Persistent link: https://www.econbiz.de/10011686522
Saved in:
4503
An analysis of data quality : professional panels, student subject pools, and Amazon's Mechanical Turk
Kees, Jeremy
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 141-155
Persistent link: https://www.econbiz.de/10011686523
Saved in:
4504
Amazon's Mechanical Turk : a comment
Ford, John B.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 156-158
Persistent link: https://www.econbiz.de/10011686524
Saved in:
4505
Reply to "Amazon's Mechanical Turk : a comment"
Kees, Jeremy
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 159-162
Persistent link: https://www.econbiz.de/10011686525
Saved in:
4506
A primer on using behavioral data for testing theories in advertising research
Liu-Thompkins, Yuping
;
Malthouse, Edward C.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 213-225
Persistent link: https://www.econbiz.de/10011686526
Saved in:
4507
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
Saved in:
4508
Twitter use related to reality television characters : association with increased marijuana use
Fogel, Joshua
;
Travis, Yosef
- In:
Journal of organizational computing and electronic commerce
27
(
2017
)
2
,
pp. 152-161
Persistent link: https://www.econbiz.de/10011687513
Saved in:
4509
Special issue: International Conference on Research in Advertising (ICORIA)
Eisend, Martin
(
ed.
)
-
ICORIA <14., 2015, London>
-
2017
Persistent link: https://www.econbiz.de/10011687806
Saved in:
4510
International diversity of authorship in advertising research
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011687836
Saved in:
4511
Productivity and impact in advertising research since the millennium : a profiling and investigation of drivers of impact
Chan, Terri H.
;
Tse, Caleb H.
;
Hung, Kineta
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 11-37
Persistent link: https://www.econbiz.de/10011687864
Saved in:
4512
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
4513
A typology if minimalism in advertising
Margariti, Kostoula
;
Boutsouki, Christina
;
Hatzithomas, …
- In:
Challenges in an age of dis-engagement
,
(pp. 1-15)
.
2017
Persistent link: https://www.econbiz.de/10011688260
Saved in:
4514
Article or ad? Readers' recognition and evaluations of native advertisements on online news websites
Krouwer, Simone
;
Poels, Karolien
- In:
Challenges in an age of dis-engagement
,
(pp. 17-30)
.
2017
Persistent link: https://www.econbiz.de/10011688264
Saved in:
4515
Can advertisers benefit from the name-letter- and birthday-number effect?
Keller, Barbara
;
Gierl, Heribert
- In:
Challenges in an age of dis-engagement
,
(pp. 31-44)
.
2017
Persistent link: https://www.econbiz.de/10011688268
Saved in:
4516
Can disclosures aid children's recognition of TV and website advertising?
Vanwesenbeeck, Ini
;
Opree, Suzanna J.
;
Smits, Tim
- In:
Challenges in an age of dis-engagement
,
(pp. 45-57)
.
2017
Persistent link: https://www.econbiz.de/10011688269
Saved in:
4517
External and internal context in the coherence of advertisement : an empirical study of the affect to the ad and brand
Grochowska, Alicja
;
Falkowski, Andrzej
- In:
Challenges in an age of dis-engagement
,
(pp. 97-107)
.
2017
Persistent link: https://www.econbiz.de/10011688960
Saved in:
4518
High and light, dark and heavy? Using metaphoric associations to affect perceptions oh the nutritional content of food products
Thomas, Stefan
;
Gierl, Heribert
- In:
Challenges in an age of dis-engagement
,
(pp. 123-137)
.
2017
Persistent link: https://www.econbiz.de/10011688967
Saved in:
4519
In Arabic, English, or a mix? Egyptian consumers' response to language choice in product advertisements, and the role of language attitudes
Hooft, Andreu van
;
Meurs, Frank van
;
Spierts, Danique
- In:
Challenges in an age of dis-engagement
,
(pp. 139-153)
.
2017
Persistent link: https://www.econbiz.de/10011688970
Saved in:
4520
In the beginning was the word: establishing the foundations for creativity research in rhetoric theory
Tevi, Alexander
;
Koslow, Scott
- In:
Challenges in an age of dis-engagement
,
(pp. 155-167)
.
2017
Persistent link: https://www.econbiz.de/10011688973
Saved in:
4521
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
4522
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
4523
The effectiveness of movie trailer advertising
Karray, Salma
;
Debernitz, Lidia
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 368-392
Persistent link: https://www.econbiz.de/10011689884
Saved in:
4524
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
4525
The influence of cognitive load on nonverbal accuracy of caucasian and African-American targets : implications for ad processing
Andrzejewski, Susan A.
;
Podoshen, Jeffrey S.
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 83-90
Persistent link: https://www.econbiz.de/10011690498
Saved in:
4526
Why advertising safety isn't safe? : reminder effect and consumers' negative response to information about product quality
Ma, Juan
;
Wang, Zhaoning
;
Khanna, Tarun
-
2017
Persistent link: https://www.econbiz.de/10011691487
Saved in:
4527
Investigating the influence of musical congruity in higher education advertising : a genre congruity perspective
Abolhasani, Morteza
;
Oakes, Steve
- In:
Challenges in an age of dis-engagement
,
(pp. 183-196)
.
2017
Persistent link: https://www.econbiz.de/10011692444
Saved in:
4528
Media multitasking and the role of task relevance in background advertising processing
Smit, Edith G.
;
Segijn, Claire M.
;
Giessen, Wendalin van de
- In:
Challenges in an age of dis-engagement
,
(pp. 197-212)
.
2017
Persistent link: https://www.econbiz.de/10011692455
Saved in:
4529
Reflection of values-practices inconsistency in advertising from Finland
Saleem, Salman
;
Larimo, Jorma
- In:
Challenges in an age of dis-engagement
,
(pp. 237-251)
.
2017
Persistent link: https://www.econbiz.de/10011692485
Saved in:
4530
The effect of female celebrity spokesperson in FMCG advertising : neuromarketing approach
Pileliene, Lina
;
Grigaliunaite, Viktorija
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 202-213
Persistent link: https://www.econbiz.de/10011694825
Saved in:
4531
"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.
;
Willemsen, Lotte M.
;
Aa, Eva P. van der
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
Saved in:
4532
Mutual fund : marketing mix and promotional strategies
Chhabra, Shalini
- In:
Strategic marketing management and tactics in the …
,
(pp. 134-152)
.
2017
Persistent link: https://www.econbiz.de/10011695331
Saved in:
4533
Stochastic dynamic pricing and advertising in isoelastic oligopoly models
Schlosser, Rainer
- In:
European journal of operational research : EJOR
259
(
2017
)
3
,
pp. 1144-1155
Persistent link: https://www.econbiz.de/10011696336
Saved in:
4534
Electric appliance advertising : the role of the good housekeeping institute
Paulson, Erika L.
;
Schramm, Mary E.
- In:
Journal of historical research in marketing
9
(
2017
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10011697052
Saved in:
4535
Paprika Schlesinger : the development of a luxury retail shoe brand in Belle Époque, Vienna
Hawkins, Richard A.
- In:
Journal of historical research in marketing
9
(
2017
)
1
,
pp. 66-91
Persistent link: https://www.econbiz.de/10011697053
Saved in:
4536
What's so funny about marketing? : twentieth-century cartoonist portrayals of US marketing
Jorgensen, Brian K.
- In:
Journal of historical research in marketing
9
(
2017
)
1
,
pp. 92-115
Persistent link: https://www.econbiz.de/10011697054
Saved in:
4537
Survey on revenue management in media and broadcasting
Pandey, Shinjini
;
Dutta, Goutam
;
Joshi, Harit
- In:
Interfaces : the INFORMS journal on the practice of …
47
(
2017
)
3
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011697267
Saved in:
4538
Valuable virality
Akpinar, Ezgi
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 318-330
Persistent link: https://www.econbiz.de/10011697382
Saved in:
4539
The effects of advertised quality emphasis and objective quality on sales
Kopalle, Praveen K.
;
Fisher, Robert J.
;
Sud, Bharat L.
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 114-126
Persistent link: https://www.econbiz.de/10011697522
Saved in:
4540
Strategic implications of keeping product value secret from competitor's customers
Harutyunyan, Mushegh
;
Jiang, Baojun
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011744843
Saved in:
4541
The carryover effect of national identity activation on consumers' evaluations of ads with patriotic appeals
Bang, Hye Jin
;
Yoo, Jinnie Jinyoung
;
Choi, Dongwon
- In:
Journal of business research : JBR
79
(
2017
),
pp. 66-78
Persistent link: https://www.econbiz.de/10011745144
Saved in:
4542
Norm effects on gender in social marketing advertising campaigns promoting savings behavior
Yoon, Hye Jin
;
La Ferle, Carrie
;
Edwards, Steven M.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011745211
Saved in:
4543
The interaction effects of mood and ad appeals on type of elaboration and advertising effectiveness
Wen, Jing
;
Sar, Sela
;
Anghelcev, George
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10011745228
Saved in:
4544
Thirty years of advertising research in leading communication and marketing journals : learning from the parent disciplines
Avant, J. Adam
;
Kim, Kyongseok
;
Hayes, Jameson L.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011745233
Saved in:
4545
Perceived relevance and privacy concern regarding online behavioral advertising (OBA) and their role in consumer responses
Kim, Hyejin
;
Huh, Jisu
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 92-105
Persistent link: https://www.econbiz.de/10011745253
Saved in:
4546
Best practices or advertising hype? : a content analysis of cosmetic surgery websites' procedural, risk, and benefit information
Goodman, J. Robyn
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011745264
Saved in:
4547
Do long format advertisements sell? : evidence from Indian consumers
Trivedi, Jay P.
- In:
Global business review
18
(
2017
)
3
,
pp. 38-51
Persistent link: https://www.econbiz.de/10011745471
Saved in:
4548
The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
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Social media advertising : factors influencing consumer ad avoidance
Ferreira, Carlos
;
Michaelidou, Nina
;
Moraes, Caroline
; …
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 183-201
Persistent link: https://www.econbiz.de/10011745843
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Typography in destination advertising : an exploratory study and research perspectives
Amar, Jennifer
;
Droulers, Olivier
;
Legohérel, Patrick
- In:
Tourism management : research, policies, practice
63
(
2017
),
pp. 77-86
Persistent link: https://www.econbiz.de/10011746350
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