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~language:"eng"
~person:"Naert, Philippe Antoine"
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5
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1986
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Naert, Philippe Antoine
Silk, Alvin J.
26
Berndt, Ernst R.
18
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10
King, Stephen
10
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10
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7
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Working paper / European Institute for Advanced Studies in Management
2
New challenges for management research
1
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ECONIS (ZBW)
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When does lag structure really matter ... indeed?
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1987
Persistent link: https://www.econbiz.de/10000739159
Saved in:
2
From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1986
Persistent link: https://www.econbiz.de/10000739119
Saved in:
3
Subjective estimation in integrating communication budget and allocation decisions : a case study
Naert, Philippe Antoine
;
Weverbergh, Marcel
; …
-
1986
Persistent link: https://www.econbiz.de/10000718663
Saved in:
4
From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1986
Persistent link: https://www.econbiz.de/10000699122
Saved in:
5
Control of advertising expenditures based on aggregate models of carryover effects
Bultez, Alain V.
- In:
New challenges for management research
,
(pp. 31-44)
.
1985
Persistent link: https://www.econbiz.de/10001306085
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