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Search: subject_exact:"Advertising Industry"
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Werbewirtschaft
648
Advertising industry
631
Werbung
224
Advertising
209
USA
117
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113
Creativity
79
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78
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50
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Silk, Alvin J.
26
Berndt, Ernst R.
18
Crawford, Robert
10
King, Stephen
10
Koslow, Scott
10
Jullien, Bruno
7
Windels, Kasey
7
Arzaghi, Mohammad
6
Jugenheimer, Donald W.
6
Kelley, Larry D.
6
Sasser, Sheila L.
6
Bultez, Alain V.
5
Crampes, Claude
5
Davis, James C.
5
Gabszewicz, Jean Jaskold
5
Haritchabalet, Carole
5
Kilgour, Mark
5
King, Charles
5
Laussel, Didier
5
Naert, Philippe Antoine
5
Sinclair, John
5
Sonnac, Nathalie
5
Avery, Rosemary J.
4
Brennan, Linda
4
Hackley, Christopher E.
4
Jones, John Philip
4
Kloss, Ingomar
4
Knuth, Ingo
4
Laurie, Sally
4
Mathios, Alan D.
4
Mortimer, Kathleen
4
Patwardhan, Padmini
4
Roca, David
4
Rossiter, John R.
4
Schwarzkopf, Stefan
4
Turnbull, Sarah
4
Batikas, Michail
3
Bilby, Julie
3
Cheng, Hong
3
Claussen, Jörg
3
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National Bureau of Economic Research
6
Ad Age Group <New York, NY>
1
Advertising Standards Authority <London>
1
American Academy of Advertising
1
American Association of Advertising Agencies
1
Axel Springer Verlag, Marketing Anzeigen
1
Centre for International Research on Communication and Information Technologies
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Commerce
1
European Advertising Standards Alliance
1
Europäische Kommission
1
Europäische Kommission / Generaldirektion Binnenmarkt und Finanzdienste
1
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
IP Deutschland GmbH <Köln>
1
Jordan & Sons <Bristol>
1
Monopolies and Mergers Commission
1
OECD
1
Robert Schuman Centre for Advanced Studies
1
Secretary of State for Prices and Consumer Protection
1
Serviceplan Group
1
Serviceplan Gruppe für Innovative Kommunikation
1
Südafrika / Central Statistical Service
1
United States / Bureau of Foreign Commerce
1
Università commerciale Luigi Bocconi
1
Weltorganisation für Geistiges Eigentum
1
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Journal of advertising research
21
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Working paper / National Bureau of Economic Research, Inc.
7
NBER working paper series
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
Journal of business research : JBR
5
The service industries journal
5
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The history of advertising
4
Working paper series
4
Applied economics
3
CESifo working papers
3
CORE discussion paper : DP
3
Enterprise & society : the international journal of business history
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
3
Journal of business anthropology
3
Journal of business ethics : JOBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Research and the development of pedagogical materials : working papers
3
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Source
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ECONIS (ZBW)
637
USB Cologne (EcoSocSci)
9
USB Cologne (business full texts)
1
BASE
1
EconStor
1
Other ZBW resources
1
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51
Re-examining the existence of the "velvet ghetto" and the "glass ceiling" : examining the status of American women in public relations a generation later
Wright, Donald K.
- In:
Women in PR history
,
(pp. 9-17)
.
2021
Persistent link: https://www.econbiz.de/10012501779
Saved in:
52
Women in public relations : a thematic analysis of ECM data (2009-2019)
Topić, Martina
;
Tench, Ralph
- In:
Women in PR history
,
(pp. 18-30)
.
2021
Persistent link: https://www.econbiz.de/10012501783
Saved in:
53
"Signum authenticum" of women : herstories in Turkey's public relations during the early years
Aktaş, Melike
;
Gençtürk Hızal, Gilman Senem
; …
- In:
Women in PR history
,
(pp. 31-40)
.
2021
Persistent link: https://www.econbiz.de/10012501785
Saved in:
54
Professional standards of PR in three decades through the lenses of Turkish women presidents of IPRA
Hürmeriç, Pelin
;
Bıçakçı, A. Banu
- In:
Women in PR history
,
(pp. 41-56)
.
2021
Persistent link: https://www.econbiz.de/10012501786
Saved in:
55
Betty Stewart, orientalism and Oriental Cavalcade : entertainment public relations in late 1950s Australia
Fitch, Kate
- In:
Women in PR history
,
(pp. 57-66)
.
2021
Persistent link: https://www.econbiz.de/10012501788
Saved in:
56
The militant documentary films of Helena Lumbreras as dissent and protest public relations
Guardia, Isadora
;
Martínez, Carolina
;
Xifra, Jordi
- In:
Women in PR history
,
(pp. 67-79)
.
2021
Persistent link: https://www.econbiz.de/10012501793
Saved in:
57
A "herstory" of Malaysian public relations : Paddy Schubert, Malaysia's women PR pioneer
Souket, Rizwanah
- In:
Women in PR history
,
(pp. 80-90)
.
2021
Persistent link: https://www.econbiz.de/10012501794
Saved in:
58
The Loi Krathong festival and Nang Noppamas : applying current "PR" theory to identify the first Thai female PR practitioner
Parichart Sthapitanonda
- In:
Women in PR history
,
(pp. 91-103)
.
2021
Persistent link: https://www.econbiz.de/10012501795
Saved in:
59
Inez Kaiser : the perseverance of a public relations pioneer
Hill, Denise
;
Spector, Shelley
- In:
Women in PR history
,
(pp. 104-115)
.
2021
Persistent link: https://www.econbiz.de/10012501796
Saved in:
60
An investigation of advertising agency creative managers' perspectives on the impact of digital threats and opportunities : the case of UK SMEs - it is tricky : how does a brand le...
Raghubansie, Antonius
;
Samaradivakara, Chandrani A.
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 362-379)
.
2021
Persistent link: https://www.econbiz.de/10012816099
Saved in:
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