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United Kingdom
Werbewirtschaft
929
Advertising industry
858
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304
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260
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131
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118
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114
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113
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Schwarzkopf, Stefan
4
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2
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2
Nachum, Lilach
2
Townley, Barbara
2
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1
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Routledge advances in organizational learning and knowledge management
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Trademarks, brands, and competitiveness
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British journal of management : BJM
1
Consumerism and the co-operative movement in modern British history : taking stock
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
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Global advertising practice in a borderless world
1
Handbook of research on IoT, digital transformation, and the future of global marketing
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International business review : the official journal of the European International Business Academy
1
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1
Journal of cultural economy
1
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1
Management international review : mir ; journal of international business
1
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1
Qualitative market research : an international journal
1
Remaking management : between global and local
1
Routledge library editions / Advertising
1
The service industries journal
1
Wettbewerb in Recht und Praxis : wrp
1
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ECONIS (ZBW)
38
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11
Pot noodles, placements and peer regard : creative career trajectories and communities of practice in the British advertising industry
McLeod, Charlotte
;
O'Donohoe, Spephanie
;
Townley, Barbara
- In:
British journal of management : BJM
22
(
2011
)
1
,
pp. 114-131
Persistent link: https://www.econbiz.de/10008909025
Saved in:
12
Communicating corporate ethos on the web : the self-presentation of PR agencies
Isaksson, Maria
;
Jørgensen, Poul Erik Flyvholm
- In:
Journal of business communication : JBC
47
(
2010
)
2
,
pp. 119-140
Persistent link: https://www.econbiz.de/10003970375
Saved in:
13
Turning trademarks into brands : how advertising agencies practiced and conceptualized branding, 1890 - 1930
Schwarzkopf, Stefan
- In:
Trademarks, brands, and competitiveness
,
(pp. 165-193)
.
2010
Persistent link: https://www.econbiz.de/10003972916
Saved in:
14
Advertising research : markets, methods and knowing consumers
MacRury, Iain
- In:
The advertising handbook
,
(pp. 46-73)
.
2009
Persistent link: https://www.econbiz.de/10003851901
Saved in:
15
Advertising regulation
Hardy, Jonathan
- In:
The advertising handbook
,
(pp. 74-87)
.
2009
Persistent link: https://www.econbiz.de/10003851902
Saved in:
16
Innovation, modernisation, consumerism : the co-operative movement and the making of British advertising and marketing culture, 1890s - 1960s
Schwarzkopf, Stefan
- In:
Consumerism and the co-operative movement in modern …
,
(pp. 197-221)
.
2009
Persistent link: https://www.econbiz.de/10003916657
Saved in:
17
The elephant in the room? : class and creative careers in British advertising agencies
McLeod, Charlotte
;
O'Donohoe, Stephanie
;
Townley, Barbara
- In:
Human relations
62
(
2009
)
7
,
pp. 1011-1039
Persistent link: https://www.econbiz.de/10003873464
Saved in:
18
Creativity, capital and tacit knowledge : the Crawford Agency and British advertising in the interwar years
Schwarzkopf, Stefan
- In:
Journal of cultural economy
1
(
2008
)
2
,
pp. 181-197
Persistent link: https://www.econbiz.de/10003754780
Saved in:
19
Regulating online advertising : the benefit of qualitative insights
Harker, Debra
- In:
Qualitative market research : an international journal
11
(
2008
)
3
,
pp. 295-315
Persistent link: https://www.econbiz.de/10003746548
Saved in:
20
Comparative management practices in international advertising agencies in the United Kingdom, Thailand and the United States
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Remaking management : between global and local
,
(pp. 380-403)
.
2008
Persistent link: https://www.econbiz.de/10003691110
Saved in:
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