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~subject:"Werbewirkung"
~isPartOf:"A master class in brand planning : the timeless works of Stephen King"
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Werbewirkung
Advertising industry
14
Werbewirtschaft
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Advertising planning
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Werbeplanung
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Brand
7
Markenartikel
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King, Stephen
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A master class in brand planning : the timeless works of Stephen King
Journal of advertising research
5
Journal of advertising : official publication of the American Academy of Advertising
4
SpringerLink / Bücher
3
International journal of electronic commerce : IJEC
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The marketing review
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A.E. Res.
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Advertising, promotion, and new media
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International journal of advertising : the quarterly review of marketing communications
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International journal of industrial organization
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International journal of internet marketing and advertising : IJIMA
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International marketing ; Vol. 2
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Journal of marketing
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Journal of marketing and consumer behaviour in emerging markets
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of promotion management : JPM
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Journal of the Academy of Marketing Science
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Lehrbuch
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Markenbrand
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Notes et études documentaires
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Routledge studies in international business and the world economy
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Schriften zum Investitionsgütermarketing
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Schriftenreihe der MABB
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Springer eBook Collection
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Série des documents de travail / Centre de Recherche en Économie et Statistique
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Improving advertising decisions
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 73-86)
.
2007
Persistent link: https://www.econbiz.de/10003578204
Saved in:
2
What can pre-testing do?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 111-117)
.
2007
Persistent link: https://www.econbiz.de/10003578208
Saved in:
3
Setting advertising budgets for lasting effects
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 163-171)
.
2007
Persistent link: https://www.econbiz.de/10003578223
Saved in:
4
Can research evaluate the creative content of advertising?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 179-193)
.
2007
Persistent link: https://www.econbiz.de/10003578232
Saved in:
5
Advertising research for new brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 199-208)
.
2007
Persistent link: https://www.econbiz.de/10003578237
Saved in:
6
Applying research to decision making
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 213-225)
.
2007
Persistent link: https://www.econbiz.de/10003578352
Saved in:
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