//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising industry
3
Werbewirtschaft
3
Creativity
2
Kreativität
2
Advertising
1
Agency theory
1
Business advertising
1
Business services
1
Deutschland
1
Germany
1
Investment promotion
1
Material requirements
1
Materialbedarf
1
Occupational qualification
1
Prinzipal-Agent-Theorie
1
Qualifikation
1
USA
1
United States
1
Unternehmensdienstleistung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Case study
1
Fallstudie
1
Language
All
English
3
Author
All
Baack, Daniel W.
1
Bals, Lydia
1
Dessel, Maria M. van
1
Ellram, Lisa M.
1
Hartmann, Evi
1
Patti, Charles H.
1
Tate, Wendy L.
1
Valk, Wendy van der
1
Wilson, Rick T.
1
Öberg, Christina
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of advertising research
21
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
SpringerLink / Bücher
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Working paper / National Bureau of Economic Research, Inc.
7
NBER working paper series
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
Journal of business research : JBR
5
The service industries journal
5
Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The history of advertising
4
Working paper series
4
Applied economics
3
Brand Planning : starke Strategien für Marken und Kampagnen
3
CESifo working papers
3
CORE discussion paper : DP
3
Enterprise & society : the international journal of business history
3
Europäische Hochschulschriften / 5
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
3
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Advertising to businesses : does creativity matter?
Baack, Daniel W.
;
Wilson, Rick T.
;
Dessel, Maria M. van
; …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 169-177
Persistent link: https://www.econbiz.de/10011503656
Saved in:
2
Competence integration in creative processes
Öberg, Christina
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 113-124
Persistent link: https://www.econbiz.de/10009734079
Saved in:
3
An Agency Theory perspective on the purchase of marketing services
Tate, Wendy L.
;
Ellram, Lisa M.
;
Bals, Lydia
;
Hartmann, Evi
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 806-819
Persistent link: https://www.econbiz.de/10008737503
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->