//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Quantitative marketing and economics : QME"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising effectiveness"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
2
Advertising effectiveness
2
Advertising effects
2
Internet marketing
2
Online-Marketing
2
Werbewirkung
2
Werbung
2
Fernsehwerbung
1
Firms' behavior
1
Measurement
1
Movies
1
Netherlands
1
Niederlande
1
Professional sports
1
Profisport
1
Search advertising
1
Search engine
1
Sport event
1
Sportmarketing
1
Sports marketing
1
Sportveranstaltung
1
Suchmaschine
1
Super bowl
1
Television advertising
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Rao, Justin M.
1
Simonov, Andrey
1
Smith, Michael D.
1
Stephens-Davidowitz, Seth
1
Varian, Hal R.
1
Published in...
All
Quantitative marketing and economics : QME
Journal of marketing communications
11
International journal of advertising : the quarterly review of marketing communications
10
International journal of advertising : the review of marketing communications
10
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
European journal of marketing : EJM
4
Journal of business research : JBR
4
Journal of marketing research
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Australasian marketing journal
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
BuR - Business Research
2
Cuadernos de Gestión
2
ERIM Report Series Research in Management
2
EconStor Preprints
2
Economics Papers from University Paris Dauphine
2
Equilibrium
2
International journal of electronic commerce : IJEC
2
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
2
Journal of Consumer Policy
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of global marketing
2
Journal of marketing research : JMR
2
Journal of travel and tourism marketing
2
Journal of vacation marketing
2
MPRA Paper
2
Marketing intelligence & planning
2
Psychology & marketing
2
Quantitative Marketing and Economics
2
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Scientific Annals of Economics and Business
2
Simon Business School working paper
2
The journal of consumer marketing
2
CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim
1
Düsseldorf Working Papers in Applied Management and Economics
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Economic research
1
Economics, management and financial markets
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Firms' reactions to public information on business practices : the case of search advertising
Rao, Justin M.
;
Simonov, Andrey
- In:
Quantitative marketing and economics : QME
17
(
2019
)
2
,
pp. 105-134
Persistent link: https://www.econbiz.de/10012098699
Saved in:
2
Super returns to Super Bowl ads?
Stephens-Davidowitz, Seth
;
Varian, Hal R.
;
Smith, Michael D.
- In:
Quantitative marketing and economics : QME
15
(
2017
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10011710351
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->