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Ekonomiska forskningsinstitutet <Stockholm>
National Bureau of Economic Research
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Fachhochschule Reutlingen / European School of Business
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Institute of Canadian Advertising
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Advertising Effectiveness Research Forum <1998>
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Advertising effectiveness measurement : intermediate constructs and measures
Bergkvist, Lars
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2000
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