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~subject:"Musik"
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Search: subject_exact:"Advertising music"
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Musik
Advertising music
115
Werbemusik
115
Brand management
42
Markenführung
42
Consumer behaviour
34
Konsumentenverhalten
34
Werbewirkung
33
Advertising effects
32
Music
18
Brand image
15
Markenimage
15
Music industry
15
Musikwirtschaft
15
Werbung
14
Advertising
13
Akustische Markenführung
12
Deutschland
12
Germany
12
Einzelhandel
7
Emotion
7
Brand
6
Europa
6
Europe
6
Hörfunkwerbung
6
Markenartikel
6
Perception
6
Radio advertising
6
Wahrnehmung
6
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5
Fernsehwerbung
5
Firmenimage
5
Ladengestaltung
5
Retail trade
5
Store design
5
Television advertising
5
USA
5
United States
5
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4
Empirical method
4
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English
17
German
2
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Anand, Sandip
2
Raja, Md Washim
2
Abolhasani, Morteza
1
Allan, David
1
Anglada-Tort, Manuel
1
Aurand, Timothy W.
1
Barth, Bertram
1
Borgstedt, Silke
1
Bronner, Kai
1
Bruhn, Herbert
1
Calvert, Gemma Anne
1
Choi, Beomjoon
1
Edwards, James
1
Egermann, Hauke
1
Gustafsson, Clara
1
Hang, Haiming
1
Haws, Kelly L.
1
Herzog, Martin
1
Hong, You Jeong
1
Hou, Jianrong
1
Kellaris, James J.
1
Krishnan, Vijaykumar
1
Kumar, Ibha
1
Labrecque, Lauren I.
1
Laver, Mark
1
Laver, Mark.
1
Lee, Kyogu
1
Lepa, Steffen
1
Liu, Gordon
1
Lowe, Michael L.
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Machleit, Karen A.
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Melzner, Johann
1
Monin Techawachirakul
1
Motoki, Kosuke
1
Müllensiefen, Daniel
1
Palencia-Lefler, Manuel
1
Pathak, Abhishek
1
Raghubir, Priya
1
Schoenrock, Andreas
1
Schofield, Kerry
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Journal of marketing communications
2
Transnational studies in jazz
2
Asia Pacific journal of marketing and logistics
1
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Journal of management analytics
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Praxisforum Medienmanagement
1
The journal of brand management : an international journal
1
The journal of consumer marketing
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The journal of product & brand management
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ECONIS (ZBW)
19
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1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
3
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
4
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
5
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
6
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
7
Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
Saved in:
8
Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
9
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
10
Film music in advertising : an intertextual approach
Palencia-Lefler, Manuel
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 457-474
Persistent link: https://www.econbiz.de/10012263504
Saved in:
11
New music recommendation algorithm facilitates audio branding
Barth, Bertram
;
Borgstedt, Silke
;
Edwards, James
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
36
(
2019
)
4
,
pp. 44-50
Persistent link: https://www.econbiz.de/10012103802
Saved in:
12
The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong
;
Zhao, Xiaofeng
;
Zheng, Jiahao
- In:
Journal of management analytics
6
(
2019
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
Saved in:
13
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
14
Jazz sells : music, marketing, and meaning
Laver, Mark
-
2015
Persistent link: https://www.econbiz.de/10010493100
Saved in:
15
Sonic branding : a consumer-oriented literature review
Gustafsson, Clara
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011288626
Saved in:
16
Jazz sells : music, marketing, and meaning
Laver, Mark.
-
2015
Persistent link: https://www.econbiz.de/10013183317
Saved in:
17
Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar
;
Machleit, Karen A.
;
Kellaris, James J.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
Saved in:
18
Musik als Repräsentation von vorgestellten Handlungen : Ausdrucksmodelle und die Wirkung von Musik
Bruhn, Herbert
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 20-31)
.
2007
Persistent link: https://www.econbiz.de/10003731623
Saved in:
19
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
Bronner, Kai
(
contributor
)
-
2007
-
2. Nachdr.
Persistent link: https://www.econbiz.de/10003729188
Saved in:
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