EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Research Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject_exact:"Advertising psychology"
Narrow search

Delete all filters | 1 applied filter

Year of publication
Subject
All
Advertising 1 Advertising effects 1 Consumer behaviour 1 Frauen 1 Frauenbewegung 1 Gender 1 Gender Economics 1 Gender economics 1 Geschlecht 1 Konsumentenverhalten 1 Sexuality 1 Sexualität 1 Weibliche Arbeitskräfte 1 Werbewirkung 1 Werbung 1 Women 1 Women workers 1 Women's movement 1 advertising psychology 1 feminism 1 feminist attitude 1 sex and advertising 1 sexual appeal 1
more ... less ...
Online availability
All
Undetermined 1
Type of publication
All
Article 1
Type of publication (narrower categories)
All
Article in journal 1 Aufsatz in Zeitschrift 1
Language
All
English 1
Author
All
Yoo, Kyunga Choi, Hojoon 1 LaTour, Michael S. 1 Reichert, Tom 1
Published in...
All
International journal of advertising : the quarterly review of marketing communications 1
Source
All
ECONIS (ZBW) 1
Showing 1 - 1 of 1
Cover Image
Do feminists still respond negatively to female nudity in advertising? : investigating the influence of feminist attitudes on reactions to sexual appeals
Choi, Hojoon; Yoo, Kyunga; Reichert, Tom; LaTour, Michael S. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 823-845
Persistent link: https://www.econbiz.de/10011618417
Saved in:
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...