As today's environment constantly changes, scientific and practical literature suggests that brands must be managed more agilely. Agile branding, characterized by stakeholder involvement, adaptability, and flexibility, emerges as an innovative approach for companies to navigate dynamic markets...

Objective: In this article, we show how agility and international experience influence the adjustment strategies that firms adopt when exposed to sanctions. We also assess how these strategies affect firms' financial performance. Research Design & Methods: Quantitative; international e-survey,...

Bibliometric analysis is crucial in understanding the evolution of research trends and knowledge in various fields. This study applies bibliometric analysis to explore the growth of the research paradigm on agility in the FinTech literature, using co-citation analysis and bibliographic coupling...