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~subject:"Mobile communications"
~isPartOf:"The journal of consumer marketing"
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Technological forecasting & social change : an international journal
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Handbook of research on mobile marketing management
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Rethinking the TAM model: time to consider fun
Chtourou, Mohamed Saber
;
Souiden, Nizar
- In:
The journal of consumer marketing
27
(
2010
)
4
,
pp. 336-344
Persistent link: https://www.econbiz.de/10008651286
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