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~person:"Gau, Roland"
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Analphabetismus
3
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Gau, Roland
Basu, Kaushik
19
Becker, Sascha O.
17
Baten, Jörg
14
Blunch, Niels-Hugo
14
Cinnirella, Francesco
11
Viswanathan, Madhu
10
Lee, Travis
9
McNally, Sandra
9
Denny, Kevin
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Riddell, William Craig
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Verner, Dorte
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A'Hearn, Brian
7
Baliamoune-Lutz, Mina
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Green, David A.
7
Loeb, Susanna
7
Vignoles, Anna
7
Chaudhary, Latika
6
Narayan, Ambar
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Ohinata, Asako
6
Ravallion, Martin
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Viarengo, Martina
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Woessmann, Ludger
6
Atal, Vidya
5
Boppart, Timo
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Cappelli, Gabriele
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Chiswick, Barry R.
5
Ciccarelli, Carlo
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Falkinger, Josef
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Gray, John
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Ksoll, Christopher
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Lefebvre, Pierre
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Machin, Stephen
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Miller, Paul W.
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Nguyen, Ha
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Pal, Sarmistha
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Patrinos, Harry Anthony
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Sacerdote, Bruce
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Velden, Rolf van der
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Won, Cheongyeon
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Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland
;
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
Saved in:
2
Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu
;
Torelli, Carlos J.
;
Xia, Lan
;
Gau, …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
Saved in:
3
Undertstanding and facilitating the usage of nutritional labels by low-literate consumers
Viswanathan, Madhu
;
Hastak, Manoj
;
Gau, Roland
- In:
Journal of public policy & marketing : JPP & M ; an …
28
(
2009
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10003923104
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