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subject:"Consumer behaviour"
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Consumer behaviour
Anstrichmittel
48
Paints
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Böhm, Gisela
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Hanss, Daniel
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Luomala, Harri T.
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Journal of consumer behaviour : an international research review
1
Qualitative market research : an international journal
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ECONIS (ZBW)
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Active red sports car and relaxed purple-blue van : affective qualities predict color appropriateness for car types
Hanss, Daniel
;
Böhm, Gisela
;
Pfister, Hans-Rüdiger
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 368-380
Persistent link: https://www.econbiz.de/10009668427
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2
Exploring consumers' product-specific colour meanings
Kauppinen-Räisänen, Hannele
;
Luomala, Harri T.
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 287-308
Persistent link: https://www.econbiz.de/10008901316
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