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Beardedness in advertising : effects on endorsers' credibility and purchase intention
Guido, Gianluigi
;
Peluso, Alessandro M.
;
Moffa, Valentina
- In:
Journal of marketing communications
17
(
2011
)
1
,
pp. 37-49
Persistent link: https://www.econbiz.de/10008907778
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