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Search: subject_exact:"Anthropomorphism"
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Dominant designs : the role of product face-ratios and anthropomorphism on personality traits and consumer preferences
Maeng, Ahreum
;
Aggarwal, Pankaj
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 133-148)
.
2016
Persistent link: https://www.econbiz.de/10011593194
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2
How consumers respond to cute products
Wang, TingTing
;
Mukhopadhyay, Anirban
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 149-167)
.
2016
Persistent link: https://www.econbiz.de/10011593195
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"So cute I could eat it up" : priming effects of cute products on indulgent consumption
Nenkov, Gergana Y.
;
Scott, Maura L.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
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pp. 326-341
Persistent link: https://www.econbiz.de/10010401135
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