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subject:"Marketingmanagement"
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Search: subject_exact:"Anti-consumption"
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Marketingmanagement
Consumer boycott
344
Konsumentenboykott
344
Consumer behaviour
148
Konsumentenverhalten
148
Theorie
46
Theory
46
Brand management
28
Markenführung
28
USA
26
United States
26
Anti-consumption
25
Brand image
24
Markenimage
24
Corporate Social Responsibility
23
Corporate social responsibility
23
Boycott
22
anti-consumption
21
Business ethics
19
Designation of origin
19
Herkunftsbezeichnung
19
Unternehmensethik
19
Nachhaltige Entwicklung
18
Sustainable development
18
Child labour
16
Kinderarbeit
16
Social Web
16
Social movement
16
Social web
16
Soziale Bewegung
16
Multinationales Unternehmen
15
Transnational corporation
15
Environmental consciousness
14
Umweltbewusstsein
14
Sustainability
13
Welt
13
World
13
Brand
12
China
12
Consumer attitudes
12
Emotion
12
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1
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9
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8
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10
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Abosag, Ibrahim
1
Akram, Muhammad Shakaib
1
Armstrong Soule, Catherine A.
1
Calvo-Porral, Cristina
1
Close, Angeline
1
Garrett, Dennis E.
1
Hyslop, Maitland
1
Kuanr, Abhisek
1
Lindenmeier, Jörg
1
Lučić, Andrea
1
Mryteza, Victoria
1
Nuttall, Peter
1
Pahi, Sampa Anupurba
1
Pradhan, Debasis
1
Reich, Brandon J.
1
Seegebarth, Barbara
1
Tinson, Julie
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Trautwein, Stefan
1
Uzelac, Marija
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Yüksel, Ülkü
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Zayer, Linda Tuncay
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Climate change and global development : market, global players and empirical evidence
1
Corporate communications : an international journal
1
Gower applied research
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Marketing intelligence & planning
1
Psychology & marketing
1
Schriftenreihe Strategisches Management
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ECONIS (ZBW)
11
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1
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
2
Addressing global overconsumption : positioning the anti-consumption through communication appeals
Lučić, Andrea
;
Uzelac, Marija
- In:
Corporate communications : an international journal
29
(
2024
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10014494115
Saved in:
3
The role of marketing in reducing climate change : an approach to the sustainable marketing orientation
Calvo-Porral, Cristina
- In:
Climate change and global development : market, global …
,
(pp. 261-283)
.
2019
Persistent link: https://www.econbiz.de/10012062893
Saved in:
4
The effect of affective response to corporate social irresponsibility on consumer resistance behaviour : validation of a dual-channel model
Trautwein, Stefan
;
Lindenmeier, Jörg
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012178378
Saved in:
5
Less in more : is a green demarketing strategy sustainable?
Armstrong Soule, Catherine A.
;
Reich, Brandon J.
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1403-1427
Persistent link: https://www.econbiz.de/10011405575
Saved in:
6
Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare
Hyslop, Maitland
-
2014
Persistent link: https://www.econbiz.de/10010248264
Saved in:
7
Attitudinal and behavioral resistance : a marketing perspective
Tinson, Julie
;
Close, Angeline
;
Zayer, Linda Tuncay
; …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
6
,
pp. 436-448
Persistent link: https://www.econbiz.de/10010230136
Saved in:
8
Die multidimensionale Motivationsstruktur konsumentenseitiger Boykottpartizipation
Seegebarth, Barbara
-
2011
Persistent link: https://www.econbiz.de/10009240949
Saved in:
9
Dancing with macro-boycotters : the case of Arla Foods
Abosag, Ibrahim
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 365-373
Persistent link: https://www.econbiz.de/10003989437
Saved in:
10
An evaluation of strategic response to consumer boycotts
Yüksel, Ülkü
;
Mryteza, Victoria
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 248-259
Persistent link: https://www.econbiz.de/10003810568
Saved in:
11
The effectiveness of marketing policy boycotts : environmental opposition to marketing
Garrett, Dennis E.
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 46-57
Persistent link: https://www.econbiz.de/10001052903
Saved in:
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