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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Arzneimittel
10
Pharmaceuticals
10
Arzneimittelmarkt
4
Pharmaceutical market
4
Pharmaceutical industry
3
Pharmaindustrie
3
Competition
2
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DTP (direct-to-physician promotion)
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Direct marketing
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Sismeiro, Catarina
2
Stern, Philip
2
Stremersch, Stefan
2
Bhatia, Tulikaa
1
Bijmolt, Tammo H. A.
1
Bucklin, Randolph E.
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Choi, Jeonghye
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Croux, Christophe
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Dutta, Shantanu
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Gonzalez, Jorge
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Gupta, Sachin
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Jo, Wooyong
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Kappe, Eelco
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Kolsarici, Ceren
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Kremer, Sara T. M.
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Leeflang, Peter
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Liu, Qiang
1
Mizik, Natalie
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Nam, Hyoryung
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Sood, Ashish
1
Vakratsas, Demetrios
1
Verniers, Isabel
1
Wang, Lei
1
Wieringa, Jaap E.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
NBER working paper series
331
NBER Working Paper
263
Working paper / National Bureau of Economic Research, Inc.
260
Journal of health economics
114
The European journal of health economics : HEPAC ; health economics in prevention and care
111
Health economics
105
International journal of pharmaceutical and healthcare marketing : IJPHM
79
Discussion paper series / IZA
63
Health affairs : at the intersection of health, health care, and policy
63
CESifo working papers
56
Health marketing quarterly
51
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
46
Research paper
44
Discussion papers / CEPR
34
Health economics review
33
IZA Discussion Paper
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Applied economics
28
Journal of pharmaceutical finance, economics & policy
28
Research policy : policy, management and economic studies of science, technology and innovation
28
Working paper
27
International journal of the economics of business
26
Research Paper
26
The European journal of health economics
25
Journal of illicit economies and development : JIED
24
The American economic review
24
International journal of health economics and management
23
Journal of research in pharmaceutical economics
23
Economics letters
21
Research papers / South Centre
21
American economic journal : a journal of the American Economic Association
20
Applied economics letters
20
European journal of operational research : EJOR
20
Forum for health economics & policy : an evolving collection of symposia on important health care issues
20
Journal of economic behavior & organization : JEBO
20
Allokation im marktwirtschaftlichen System
19
International journal of industrial organization
19
Health care management science
18
The journal of law & economics
18
CESifo Working Paper Series
17
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ECONIS (ZBW)
10
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1
Opening the OTC drug market : the effect of deregulation on retail pharmacy's performance
Jo, Wooyong
;
Nam, Hyoryung
;
Choi, Jeonghye
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 847-866
Persistent link: https://www.econbiz.de/10013399635
Saved in:
2
The adoption of new prescription drugs is strongly associated with prior category prescribing rate
Stern, Philip
;
Wright, Malcom
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 220-224
Persistent link: https://www.econbiz.de/10011490911
Saved in:
3
The commercial contribution of clinical studies for pharmaceutical drugs
Sood, Ashish
;
Kappe, Eelco
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10010370705
Saved in:
4
Modeling coexisting business scenarios with time-series panel data : a dynamics-based segmentation approach
Sismeiro, Catarina
;
Mizik, Natalie
;
Bucklin, Randolph E.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10009569979
Saved in:
5
Identifying physician peer-to-peer effects using patient movement data
Bhatia, Tulikaa
;
Wang, Lei
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10009007238
Saved in:
6
The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests : empirical findings and public policy implications
Liu, Qiang
;
Gupta, Sachin
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 205-217
Persistent link: https://www.econbiz.de/10009376047
Saved in:
7
The global entry of new pharmaceuticals : a joint investigation of launch window and price
Verniers, Isabel
;
Stremersch, Stefan
;
Croux, Christophe
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 295-308
Persistent link: https://www.econbiz.de/10009406672
Saved in:
8
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
9
Can branded drugs benefit from generic entry? : the role of detailing and price in switching to non-bioequivalent molecules
Gonzalez, Jorge
;
Sismeiro, Catarina
;
Dutta, Shantanu
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 247-260
Persistent link: https://www.econbiz.de/10003793502
Saved in:
10
A dual-market diffusion model for a new prescription pharmaceutical
Vakratsas, Demetrios
;
Kolsarici, Ceren
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 282-293
Persistent link: https://www.econbiz.de/10003793539
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